> For the complete documentation index, see [llms.txt](https://docs.intelligems.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.intelligems.io/readme.md). # Welcome to Intelligems ### **What is Intelligems?** Intelligems is the ultimate profit optimization platform for Shopify. You can A/B test and personalize your [content](/content-experiences/content-experiences-overview.md), [prices](/pricing-experiences/pricing-experiences-overview.md), [discounts](/merchandising-experiences/offer-modifications.md), and [shipping rates](/shipping-experiences/shipping-testing-getting-started.md), along with your [checkout](/checkout-experiences/getting-started-with-checkout.md) and [post-purchase upsells](/post-purchase-experiences/getting-started-with-post-purchase-upsells/post-purchase-experience-use-cases.md), and measure every experience on conversion rate, AOV, revenue per visitor, and gross profit per visitor. Our mission is simple: we want to help e-commerce entrepreneurs improve their businesses and make more money, by helping you use data to manage your websites and profitability more effectively. We aim to provide independent e-commerce stores access to the same revenue optimization tools that power the growth and profitability of companies like Amazon and Uber. {% hint style="info" %} Looking for developer docs? You're in the right place, you can [get started here](/developer-resources/javascript-api.md)! {% endhint %} ### **What can you build with Intelligems?** [What You Can Test](/what-you-can-test.md) Everything you build in Intelligems is an **experience**: a change to your store that you show to a portion of your visitors or all of them. You build the change once, then choose how it runs. Run it as a **test** to split your traffic and let the data tell you which version wins. Run it as a **personalization** to show it to a specific audience, always on. [Tests Vs Personalizations](/getting-started/tests-vs.-personalizations.md) ### The six experience modules Experiences are grouped into six modules, matching the sections in your Intelligems left nav. | Module | What it's for | | ----------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------- | | [Content](/content-experiences/content-experiences-overview.md) | Test imagery, copy, landing pages, themes, and templates to find the version that converts. | | [Merchandising](/merchandising-experiences/offer-modifications.md) | Use discounts, volume pricing, and free gifts to lift AOV without giving away margin. | | [Pricing](/pricing-experiences/pricing-experiences-overview.md) | Take the guesswork out of your product prices and find the ones that drive profit, revenue, and conversion. | | [Shipping](/shipping-experiences/shipping-testing-getting-started.md) | Find rates and thresholds that work for you and your customers, so you can boost profits or maximize conversion without sacrificing on margin. | | [Checkout](/checkout-experiences/getting-started-with-checkout.md) | Add upsells, trust badges, and progress bars to convert more of the shoppers who reach checkout. | | [Post-purchase](/post-purchase-experiences/getting-started-with-post-purchase-upsells.md) | Offer one-click upsells after checkout to add revenue to orders you've already won. | [Which experience should I build?](/getting-started/tests-vs.-personalizations/which-experience-should-i-build.md) ### **Plans and requirements** Every paid plan includes Content, and you add the modules you want from there. Unlimited includes all of them. * Checkout experiences require Shopify Plus. Post-purchase experiences run on every Shopify plan. * Checkout and Post-purchase are two sections in the nav and one module on your plan. * Pricing covers product prices, discounts, and subscription prices. * [Sitewide Analytics](/analytics/overview/sitewide-analytics.md) is included on every paid plan. * Every module except Pricing can be trialed for 14 days. [Getting Started](/getting-started/getting-started.md) ### **Targeting and measurement** Any experience can be limited to an audience, using device, new or returning visitors, traffic source, country, UTM parameters, landing page, referring domain, cookies, or a Klaviyo segment. Results come back as conversion rate, AOV, revenue per visitor, and gross profit per visitor. Add your COGS, shipping cost, and transaction fee assumptions and profit shows up on every experience, including tests you already ran. * [Targeting](/general-features/targeting.md) * [How to Add Profit to Intelligems Analytics](/analytics/overview/how-to-add-profit-to-intelligems-analytics.md) ### **Why Intelligems?** Our founders and several team members met at Via Transportation, a ridesharing company based in NYC. Over the course of five years, we gradually built out the tools, data, algorithms, and systems to compete with the rapidly evolving rideshare market. The most powerful tool we built was a dynamic pricing engine underpinned by robust A/B testing. Any question or hypothesis we had, we could simply run a test to get the (statistically significant) answer. Now, as Intelligems, we are bringing our learning, mindset, and toolkit to e-commerce operators, especially Shopify store owners. {% hint style="info" %} If you don't see what you're looking for, or aren't sure of the best way to set up a specific experience you have in mind, reach out to our support team [here](https://portal.usepylon.com/intelligems/forms/intelligems-support-request). {% endhint %} --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. 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