Welcome to Intelligems

What is Intelligems?

Intelligems is the ultimate profit optimization platform for Shopify. You can A/B test and personalize your content, prices, discounts, and shipping rates, along with your checkout and post-purchase upsells, and measure every experience on conversion rate, AOV, revenue per visitor, and gross profit per visitor.

Our mission is simple: we want to help e-commerce entrepreneurs improve their businesses and make more money, by helping you use data to manage your websites and profitability more effectively. We aim to provide independent e-commerce stores access to the same revenue optimization tools that power the growth and profitability of companies like Amazon and Uber.

Looking for developer docs? You're in the right place, you can get started here!

What can you build with Intelligems?

What You Can Test

Everything you build in Intelligems is an experience: a change to your store that you show to a portion of your visitors or all of them.

You build the change once, then choose how it runs. Run it as a test to split your traffic and let the data tell you which version wins. Run it as a personalization to show it to a specific audience, always on.

Tests Vs Personalizations

The six experience modules

Experiences are grouped into six modules, matching the sections in your Intelligems left nav.

Module	What it's for
Content	Test imagery, copy, landing pages, themes, and templates to find the version that converts.
Merchandising	Use discounts, volume pricing, and free gifts to lift AOV without giving away margin.
Pricing	Take the guesswork out of your product prices and find the ones that drive profit, revenue, and conversion.
Shipping	Find rates and thresholds that work for you and your customers, so you can boost profits or maximize conversion without sacrificing on margin.
Checkout	Add upsells, trust badges, and progress bars to convert more of the shoppers who reach checkout.
Post-purchase	Offer one-click upsells after checkout to add revenue to orders you've already won.

Which experience should I build?

Plans and requirements

Every paid plan includes Content, and you add the modules you want from there. Unlimited includes all of them.

• Checkout experiences require Shopify Plus. Post-purchase experiences run on every Shopify plan.

• Checkout and Post-purchase are two sections in the nav and one module on your plan.

• Pricing covers product prices, discounts, and subscription prices.

• Sitewide Analytics is included on every paid plan.

• Every module except Pricing can be trialed for 14 days.

Getting Started

Targeting and measurement

Any experience can be limited to an audience, using device, new or returning visitors, traffic source, country, UTM parameters, landing page, referring domain, cookies, or a Klaviyo segment.

Results come back as conversion rate, AOV, revenue per visitor, and gross profit per visitor. Add your COGS, shipping cost, and transaction fee assumptions and profit shows up on every experience, including tests you already ran.

• Targeting

• How to Add Profit to Intelligems Analytics

Why Intelligems?

Our founders and several team members met at Via Transportation, a ridesharing company based in NYC. Over the course of five years, we gradually built out the tools, data, algorithms, and systems to compete with the rapidly evolving rideshare market.

The most powerful tool we built was a dynamic pricing engine underpinned by robust A/B testing. Any question or hypothesis we had, we could simply run a test to get the (statistically significant) answer.

Now, as Intelligems, we are bringing our learning, mindset, and toolkit to e-commerce operators, especially Shopify store owners.

If you don't see what you're looking for, or aren't sure of the best way to set up a specific experience you have in mind, reach out to our support team here.