Overview

You can use custom events to measure user behavior during experiments that are not covered by built-in metrics. Events can be managed in the Events Manager.

There are two broad categories of custom events: those that measure page visits, and those that measure other user interactions on the site.

Page visits

These events measure or filter to visitors who visited specific pages. Because they use Intelligems’ built-in page view tracking, they’re available retroactively, and can be added to experiments even after they’ve been started.

User Interaction

These events measure user interactions on your site — for example, clicks or scrolls on a page.