Using custom events in experiment analytics
Custom events can be used in two ways in experiments analytics:
To measure the % and number of visitors who triggered the event during the experiment
To filter to visitors and sessions who triggered the event during the experiment
In either case, to use a custom event in an experiment, you need to add that event as a "Custom Metric" in experiment setup, during the "Configure Analytics" step. As long as the event was created before the experiment started, you can also do this even after an experiment started. "Page visit" type events can be added at any time, they can even be created after an experiment has started (see more on this distinction here).
To add an event to an experiment as a custom metric, go to the "Configure Analytics" step, and click "Add Custom Metric":
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