> For the complete documentation index, see [llms.txt](https://docs.intelligems.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.intelligems.io/analytics/experiment-analytics/metric-definitions/discounts.md). # Discounts Within the Discounts tab, you will find: #### Discount Metrics * **% of Orders with Discount:** Number of orders with discount applied divided by total orders placed by visitors in the experience. * **Average Discount:** Average discount per order. If "Discounted Orders Only" is selected in the top right of this section, this is the average discount considering orders with a discount only. If "All Orders" is selected, this is the average discount across all orders, including 0s from orders with no discount. * **Discount % of Gross Revenue:** Discounts divided by gross revenue. If "Discounted Orders Only" is selected, the denominator is gross revenue from orders with a discount. If "All Orders" is selected, the denominator is total gross revenue, including all orders. * **Discount % of Gross Profit:** Discounts divided by gross profit. If "Discounted Orders Only" is selected, the denominator is gross profit from orders with a discount. If "All Orders" is selected, the denominator is total gross profit, including all orders. #### Discount Histogram This chart shows distribution of orders by total discount. #### Metric Details This section provides time series for key discount metrics. #### By Audience This section shows key discount metrics by audience types. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.intelligems.io/analytics/experiment-analytics/metric-definitions/discounts.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.