Products
By default, other tabs in the analytics dashboard will display for all products. For certain tests, it may be beneficial to look at the results for individual products or specific product groups. The Products tab provides product-level and product group-level performance data for your test to give you this granularity.
Without product groups
If no product groups have been uploaded, the Products tab will just display a Product-level Detail table. This table includes metrics for every product sold during the test, broken down by test group:
Total Orders
Total Upsell Orders (only included for Checkout Upsell tests)
Orders per Visitor
% of Orders
Unit Quantity
Unit Quantity from Upsell (only included for Checkout Upsell tests)
Units per Visitor
Add to Cart Rate
Net Product Revenue
Net Product Revenue/Visitor
Net Product Revenue from Upsell (only included for Checkout Upsell tests)
Gross Product Profit
Gross Profit/Visitor
Toggle between Product Level and Variant Level views using the controls in the top right corner of the table.
With product groups
For certain tests, it may be useful to define product groups to slice your test results that way. The Products tab enables this once product groups are added - you can learn more on how to do this here. Product groups can be added before, during, or after a test.
Once uploaded, the Products tab includes three sections:
Product group mix Displays top product groups by revenue or units sold. Use the toggle in the top right of the chart to switch between views. Remaining product groups are combined into an "All others" group.
Product group detail Key revenue and profit metrics for each product group.
Product-level detail The same per-product breakdown described above, available alongside product group data.
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