# Revenue

Within the Revenue tab, you will find:

#### Revenue Metrics

* **Revenue per Visitor:** Net revenue divided by number of unique visitors. Net revenue includes product and shipping revenue, net of discounts.
* **AOV (Average Order Value or Net Revenue per Order)**: Net revenue divided by number of orders.
* **Net Product Revenue per Order:** Product revenue, net of discounts. This generally does not include duties, fees, or taxes - see more [here](/analytics/order-and-revenue-accounting.md#taxes-and-duties).
* **Net Shipping Revenue per Order:** Shipping revenue, net of discounts.
* **Average Units Per Order:** Total unit quantity divided by number of orders.
* **Average Product Revenue per Unit:** Net product revenue divided by unit quantity (i.e., average net price paid per unit).

Revenue data is up-to-date with the most recent updates to orders, including partial refunds, see more [here](/analytics/order-and-revenue-accounting.md#partial-refunds-and-order-updates). Refunded and canceled orders are excluded, see more [here](/analytics/order-and-revenue-accounting.md#refunds-and-cancellations).

#### Metric Details

This section provides statistical significance and time series for key revenue metrics.

#### By Audience

This section shows key revenue metrics by audience types.


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