Revenue

Within the Revenue tab, you will find:

Revenue Metrics

• Revenue per Visitor: Net revenue divided by number of unique visitors. Net revenue includes product and shipping revenue, net of discounts.

• AOV (Average Order Value or Net Revenue per Order): Net revenue divided by number of orders.

• Net Product Revenue per Order: Product revenue, net of discounts. This generally does not include duties, fees, or taxes - see more here.

• Net Shipping Revenue per Order: Shipping revenue, net of discounts.

• Average Units Per Order: Total unit quantity divided by number of orders.

• Average Product Revenue per Unit: Net product revenue divided by unit quantity (i.e., average net price paid per unit).

Revenue data is up-to-date with the most recent updates to orders, including partial refunds, see more here. Refunded and canceled orders are excluded, see more here.

Metric Details

This section provides statistical significance and time series for key revenue metrics.

By Audience

This section shows key revenue metrics by audience types.