> For the complete documentation index, see [llms.txt](https://docs.intelligems.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.intelligems.io/analytics/overview.md).

# Analytics Overview

Intelligems features a sophisticated analytics engine that can measure a wide variety of metrics on your Shopify store with zero setup. Data is available in near real-time — there will generally be a \~30-60s lag between activity on your site and metrics updating in the Intelligems dashboard.

## Types of Analytics

Our analytics engine spans three different offerings:

* [**Experiment Analytics**](/analytics/overview/experiment-analytics.md) - Measures the outcome of a specific test or experiment and see which variations drove the best results.
* **Experience Analytics** - Monitors the performance of a given experience, whether its a content change or offer
* [**Sitewide Analytics**](/analytics/overview/sitewide-analytics.md) **-** Provides a profit-first view of your store's overall performance with deep dives to uncover underlying performance drivers and identify new opportunities

Profit metrics need your COGS loaded first. See [How to Add Profit to Intelligems Analytics](/analytics/overview/how-to-add-profit-to-intelligems-analytics.md). For how orders get tied to test groups in the first place, see [How Orders and Sessions are Attributed](/analytics/overview/how-orders-and-sessions-are-attributed-to-experiments.md) and [Order and Revenue Accounting](/analytics/overview/order-and-revenue-accounting.md). Common questions are answered in the [Analytics FAQs](/analytics/analytics-faqs.md).

## Sources

Intelligems uses data from a variety of sources to arrive at a clear picture of performance, including:

* Shopify client-side web pixels
* Shopify server-to-server webhooks
* Intelligems’ own client-side tracking


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