# Order Distribution

**Use the Order Distribution page to answer the following questions:**

“What does my order mix look like by units per order?”

“How are free shipping and shipping revenue impacting my orders?”

“What % of orders fall above or below a given order value?”<br>

The **Order Distribution** page brings order-level data snapshots to the forefront, helping you understand how orders are distributed by value and units, and how shipping behavior contributes to order economics.

#### Page Layout

Quickly understand your high-level numbers, see what changes, where orders are clustered, and how behavior shifts over time.

1. **Order Distribution Snapshot**
   * High level metrics including **Median Order Value**, **% Orders with Free Shipping**, and **Average Shipping Revenue per Order** which are not easily found in Shopify reports or other tools
   * **Order Value Distribution** shows the shape-based curve of your order values
     * Best used to identify where orders cluster and where distribution tails off, not exact percentages
   * **Cumulative % of Orders** shows what % of orders fall under a given order value
     * Helpful for identifying free shipping thresholds and natural price breakpoints for offers
     * Example: “75% of orders are under $120” can be used as an input for free shipping or offer thresholds.

{% hint style="info" %}
Snapshot metrics reflect the selected date range and are compared to the immediately preceding period of equal length.
{% endhint %}

2. **Order Details Over Time**

* Stacked bar chart showing order mix by **units per order** over time, shown in absolute units or as a 100% stacked bar to isolate mix changes from volume changes
* **% Orders with Free Shipping** shows orders with free shipping over time. If it’s declining, maybe a customer increased their threshold. If it’s improving, maybe they lowered their threshold.
* **Shipping Revenue per Order** shows how much orders are being charged for shipping at checkout on average. If it’s increasing, maybe they increased their free shipping threshold. If it’s decreasing, maybe they decreased their free shipping threshold.

{% hint style="info" %}
% Orders with Free Shipping and Shipping Revenue per Order are typically inverse charts of each other
{% endhint %}

**Unique Metrics**

1. **Median Order Value** - the midpoint order value where 50% of orders fall above and 50% fall below that value. Useful for understanding the typical order when distributions are skewed by high or low value outliers.
2. **% Orders with Free Shipping** - count of orders where shipping cost is null or $0 / total orders
3. **Shipping Revenue per Order** - Total shipping revenue / total orders (not only orders that paid shipping)


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