Performance P&L

Overview

The Performance P&L is a unified store-level performance dashboard with the following features:

  • Recent Performance Snapshot: View recent performance snapshots and all data observed since installation.

    • Compare PPV, RPV, CVR, AOV, and Gross Margin and more.

  • Historic Performance Over Time: Trend metrics over time with weekly or monthly grouping.

  • Profit and Loss Details: View full P&L in table form with profit and revenue breakdowns.

  • Filter capabilities: Filter by device, visitor type, channel, z-score, country, and landing page.

Filter Details

  • Matched to Session: Orders where checkout journey was directly observed via Intelligems script.

  • All Orders: Includes POS, subscriptions, and non-web orders. Orders that didn’t reach checkout in any way.

By default, our views are filtered to Orders Matched to Session in order to enable visitor-based metrics as well as visitor-based filters

The remaining filters are consistent in definition and operation with filters in Experiment Analytics

Metric Definitions:

Metric definitions are consistent between Experiment Analytics and Sitewide Analytics. Details around specific metrics can be found here.

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