The Performance P&L is a unified store-level performance dashboard with the following features:
Recent Performance Snapshot: View recent performance snapshots and all data observed since installation.
Compare PPV, RPV, CVR, AOV, and Gross Margin and more.
Historic Performance Over Time: Trend metrics over time with weekly or monthly grouping.
Profit and Loss Details: View full P&L in table form with profit and revenue breakdowns.
Filter capabilities: Filter by device, visitor type, channel, z-score, country, and landing page.
Matched to Session: Orders where checkout journey was directly observed via Intelligems script.
All Orders: Includes POS, subscriptions, and non-web orders. Orders that didn’t reach checkout in any way.
By default, our views are filtered to Orders Matched to Session in order to enable visitor-based metrics as well as visitor-based filters
The remaining filters are consistent in definition and operation with filters in Experiment Analytics
Metric definitions are consistent between Experiment Analytics and Sitewide Analytics. Details around specific metrics can be found here.
Last updated 4 months ago
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