Checkout Experiences Overview
A complete guide to using Intelligems Checkout experiences to add trust badges, custom content and upsells to your Shopify Plus checkout page.
Checkout modifications work on Headless stores!
What are Checkout Experiences?
Checkout modifications help you add custom content blocks to your Shopify checkout page to build trust, reduce cart abandonment, improve AOV, and improve conversion rates. These blocks appear directly on the checkout page where customers complete their purchase.
With Checkout modifications, you can:
Add product upsells
Add trust badges to build customer confidence
Display security guarantees and certifications
Show warranty information
Highlight shipping and return policies
Add a progress bar to incentivize larger carts to achieve free shipping or a free gift
Add custom callouts and messaging
Add a countdown timer to a specific time, such as the end of a sale or a holiday
Add a countdown timer unique to each user for per-visitor offers
Test any aspect of the above: enable/disable the modification entirely, compare different modifications, or experiment with different placements within the cart
How to Access Checkout Modifications
You can find the Checkout modifications feature in your Intelligems dashboard:
Log into your Intelligems account
Navigate to the "Checkout" section in the lefthand navigation
Click the type of modification you'd like to create. How to Set Up a Checkout Experience walks through the rest.
Types of Blocks
Intelligems currently supports static blocks with image, text and upsell content.
1. Upsell
Add product upsells directly into your checkout
When to use it:
You want to show complementary, easy-add items at checkout
You want to increase AOV
You want to show a specific item to all customers
How it works:
Select your product(s) - up to three
Update your headline and and colors
Product images, titles, variants, and prices are pulled from Shopify and cannot be edited
Once a product is added to cart, it is automatically removed from the product upsell block
If a selected product variant is out of stock:
The add to cart button is disabled and the button copy says out of stock
Example: Show complementary products that are one size for easy add-on, or show a free gift to increase conversion
2. Trust badge
Trust badges display icons with text to highlight key selling points, guarantees, or security features.
When to use it:
You want to highlight security, warranties, guarantees, or unique selling points
You need to build customer confidence at checkout
You want to reduce checkout abandonment
How it works:
Add multiple badges with icons and text
Customize colors, spacing, and layout
Arrange badges in rows or columns
Example: Display badges for "Lifetime Warranty", "Secure Checkout", "Free Shipping", or "Free Returns"
3. Shipping progress bar
Progress bars show customers how close they are to unlocking a reward, like free shipping or a free gift, based on their cart total. For the onsite version of the same bar, see Shipping Progress Bar Integration.
When to use it:
You want to incentivize customers to increase their order value
You're running one or more reward thresholds — like free shipping at $50 and a free gift at $100
You want to boost AOV without discounting every order
How it works:
Set one or more spending thresholds
The bar fills dynamically as the cart total increases
Customize colors, messaging, and the unlocked state
Example: Display "You're $12 away from free shipping!" — then once unlocked, the bar keeps going: "Spend $35 more to get a free gift!" until every tier is achieved.
4. Call out
Callouts create focused messaging blocks with optional headings, body text, and icons.
When to use it:
You want to highlight a single important message
You need to communicate shipping information
You want to promote a special offer or guarantee
How it works:
Add a heading and body text
Include icons for visual interest
Customize colors and spacing
Example: "Free Shipping on Orders Over $50" with a shipping icon
5. Static image
Static images allow you to add custom graphics to your checkout.
When to use it:
You have custom-designed graphics
You want complete control over the visual design
You need to display logos or certifications
How it works:
Upload your image
Position it on the checkout page
Set sizing and spacing
Example: Payment security badges or industry certifications
6. Brand logo
Upload a custom image to display in the Header section of your checkout page.
When to use it:
You want to test a different logo or header image at checkout
You want to align your checkout header with a specific campaign or seasonal branding
You want to test social proof in the header section
How it works:
Upload a single image to display in the checkout header
The block is placed in the Header section of your Shopify checkout (above the main checkout content)
Add the block to the Header section in Shopify's checkout editor using its unique Block ID
Example: Test your standard header image against a seasonal brand campaign image or a trust-focused / social proof image
7. Timer
Display a countdown timer to create urgency during checkout.
When to use it:
You want to test whether urgency messaging increases checkout conversion
You want to reinforce a limited-time offer or sale that's active on your store
You want to reduce cart abandonment by prompting shoppers to complete their purchase
How it works:
Configure a countdown timer with a custom duration, copy and expiration message
Add the block to your desired section in Shopify's checkout editor using its unique Block ID
Example: Test a checkout page with no timer against one with a 10-minute countdown and a message like "Your cart is reserved for 10:00 — complete your order before time runs out."
8. Text only
Display a custom text block to communicate key information during checkout.
When to use it:
You want to test whether adding reassurance copy (e.g. shipping, returns) with no icon or image increases conversion
You want to surface a promotion or discount message at checkout
You want to test different value propositions or trust signals near the purchase decision
How it works:
Add a custom text block with any copy you want to display
Add the block to your desired section in Shopify's checkout editor using its unique Block ID
Example: Test a neutral checkout against one that includes a returns policy reminder like "Free returns within 30 days — no questions asked" placed near the payment section
Next steps
Build a block once, then choose whether to test it or ship it to everyone.
Tests vs. PersonalizationsHow to Set Up a Checkout ExperienceHow to Set Up a Checkout ExperienceWhat You Can and Cannot Modify in CheckoutCheckout Experience QA ChecklistCheckout FAQsFor ready-made ideas, see the Checkout Experiences Library.
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