How to Set Up a Single Image Social Proof at Checkout

Steps to adding a single image social proof to Checkout using a Checkout Personalization

Social Proof Image

Adding an image block to your checkout is a simple yet powerful way to build trust and social proof at the most critical step of the purchase journey. This example highlights how to display a statement like “100,000+ Happy Customers” to instantly convey credibility and reinforce shopper confidence.

Who is this for

This experience is designed for all visitors — it should display for 100% of checkout traffic. Every shopper benefits from seeing social proof, especially first-time buyers who may not be familiar with your brand yet.

What this Personalization does

This experience adds a single image to your Shopify checkout page. The block features a bold, single-line statement that communicates scale, trust, or social proof right where it matters most.

This example includes:

• 100,000+ Happy Customers, reinforce credibility and trust at checkout

You can customize the text, alignment, and styling to fit your brand’s voice and design system.

When to use it

Use the Single Image Social Proof when you want to:

• Build trust and credibility at checkout

• Showcase social proof and customer validation

• Reassure first-time buyers with clear proof of brand reliability

• Strengthen checkout messaging without adding offers or promotions

Pro Tip: A Checkout Personalization can include multiple blocks. Combine a trust badge above your payment section with a social proof header or image block for maximum impact.

Why it matters

Checkout is where hesitation peaks. A short, confident line of social proof can be the reassurance shoppers need to complete their purchase. It builds trust, confirms quality, and helps close the gap between “almost buying” and conversion.

How to Set Up This Checkout Personalization in Intelligems

1. Go to Personalizations > Checkout

2. Select Static Images

3. Add a Block name

4. Rename the Location ID to be descriptive

5. Update Badge 1

   1. Choose an Image from your Shopify Files

   2. Add a Title or Subtitle

6. Configure the Block settings including Background, padding, border style, border thickness, and corner radius

7. Click Next

8. Click Complete checkout experience setup

9. Add the block to your Checkout page in Shopify by clicking Complete Shopify setup

   1. In the Shopify Admin go to Settings > Checkout

   2. Under Configurations, click Customize to open the Checkout editor

   3. In the left panel, click Apps

   4. Navigate to Intelligems, click (+)

   5. Paste your block Location ID into the block settings

   6. Toggle on Include block in Shop Pay (recommended)

   7. Drag the block into the position at checkout

   8. Click Save in the top right in the Checkout editor

   9. Return to Intelligems app and click Save\

10. At this point, you can make additional Experience modifications by clicking + Add modification

11. You can update the content, launch a different Theme or Template, and update styles or javascript

12. Add Targeting to choose which shoppers you want to see this block. It will be set to all visitors by default.

13. Save your Experience

14. Preview your Checkout Personalization on desktop and mobile

15. When everything looks good, Schedule Your Personalization or Activate to go live

    1. You can select a Start time and Stop time when Scheduling

If you're on the Core, Plus, or Blue plan, you can test checkout. Read more here.