# How to Set Up Brand Promise Badge Icons at Checkout

## Brand Promises Badge Icons Block

Launching a Brand Promises Badge Block is one of the most effective ways to build trust and confidence at checkout. It highlights your brand’s key value propositions like Free Shipping, Free Returns, and a Lifetime Warranty at the exact moment a shopper is deciding to buy.

### Who is this for

This Personalization is designed for **all visitors** — it should display for 100% of checkout traffic.\
Every shopper benefits from seeing your core brand promises and trust signals, regardless of audience segment or channel.

### What this Personalization does

This experience adds a block to your Shopify checkout page. Each badge features an icon, title, and subtitle, allowing you to communicate up to six key brand promises in a clean, visual layout.

This example includes:

* **Free Shipping** – Fast, reliable delivery
* **Free Returns** – 30-day return policy
* **Lifetime Warranty** – Quality guaranteed

### When to use it

Create a Checkout Personalization with your unique brand promises when you want to:

* Reinforce trust and brand credibility at checkout
* Ease buyer hesitation and reduce abandonment
* Communicate your policies clearly at the point of purchase
* Replace or supplement third-party “trust badge” apps with a native Intelligems solution\\

{% hint style="success" %}
**Pro Tip:** A Checkout Personalization can include multiple blocks. Combine a trust badge above your payment section with a social proof header or image block for maximum impact.
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### Why it matters

Checkout is the highest-intent stage of the customer journey. Small messages of reassurance can drive measurable conversion improvements by helping shoppers feel confident about their purchase and your brand.

## How to Set Up This Checkout Personalization in Intelligems <a href="#how-to-set-up-this-offer-in-intelligems" id="how-to-set-up-this-offer-in-intelligems"></a>

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1. Go to Personalizations > **Checkout**
2. Select **Trust badge**
3. Add a **Block name**
4. Rename the **Location ID** to be descriptive
5. Add **Heading text**
6. Update each **Badge** (up to six badges per block)
   1. Choose an **Icon** or **Image**
   2. Add a **Title** and **Subtitle**
7. Configure the Block settings including **Background, padding, border style, border thickness,** and **corner radius**
8. Click **Next**
9. Click **Complete checkout experience setup**
10. Add the block to your Checkout page in Shopify by clicking **Complete Shopify setup**
    1. In the Shopify Admin go to **Settings** > **Checkout**
    2. Under **Configurations,** click **Customize** to open the Checkout editor
    3. In the left panel, click **Apps**
    4. Navigate to **Intelligems,** click (+)
    5. Paste your block **Location ID** into the block settings
    6. Toggle on **Include block in Shop Pay** (recommended)
    7. Drag the block into the position at checkout
    8. Click **Save** in the top right in the Checkout editor
    9. Return to **Intelligems app** and click **Save**\\
11. At this point, you can make additional Experience modifications by clicking **+ Add modification**
12. You can update the content, launch a different Theme or Template, and update styles or javascript
13. Add **Targeting** to choose which shoppers you want to see this block. It will be set to all visitors by default.
14. **Save** your Experience
15. **Preview** your Checkout Personalization on desktop and mobile
16. When everything looks good, **Schedule Your Personalization** or **Activate** to go live
    1. You can select a Start time and Stop time when Scheduling

{% hint style="info" %}
If you're on the **Core, Plus,** or **Blue** plan, you can test checkout. [Read more here](https://docs.intelligems.io/checkout/testing-checkout-experiences).
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