> For the complete documentation index, see [llms.txt](https://docs.intelligems.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.intelligems.io/checkout/getting-started-with-checkout.md).
# Getting Started with Checkout Personalizations
{% hint style="info" %}
**Shopify Plus Required**
Checkout modifications require a Shopify Plus account. This is a Shopify limitation - adding app blocks on the checkout page is only available to Shopify Plus merchants. If you're not on Shopify Plus, you'll see a message in the Intelligems app letting you know this feature isn't available.
{% endhint %}
{% hint style="success" %}
Checkout modifications work on Headless stores!
{% endhint %}
## What are Checkout Modifications?
Checkout modifications help you add custom content blocks to your Shopify checkout page to build trust, reduce cart abandonment, improve AOV, and improve conversion rates. These blocks appear directly on the checkout page where customers complete their purchase.
With Checkout modifications, you can:
* Add product upsells
* Add trust badges to build customer confidence
* Display security guarantees and certifications
* Show warranty information
* Highlight shipping and return policies
* Add a progress bar to incentivize larger carts to achieve free shipping or a free gift
* Add custom callouts and messaging
* Add a countdown timer to a specific time, such as the end of a sale or a holiday
* Add a countdown timer unique to each user for per-visitor offers
* Test any aspect of the above: enable/disable the modification entirely, compare different modifications, or experiment with different placements within the cart
## How to Access Checkout Modifications
You can find the Checkout modifications feature in your Intelligems dashboard:
1. Log into your Intelligems account
2. Navigate to the "Checkout" section in the lefthand navigation
3. Click the type of modification you'd like to create
## Types of Blocks
Intelligems currently supports static blocks with image, text and upsell content.
### 1. Upsell
Add product upsells directly into your checkout
**When to use it:**
* You want to show complementary, easy-add items at checkout
* You want to increase AOV
* You want to show a specific item to all customers
**How it works:**
* Select your product(s) - up to three
* Update your headline and and colors
* Product images, titles, variants, and prices are pulled from Shopify and cannot be edited
* Once a product is added to cart, it is automatically removed from the product upsell block
* If a selected product variant is out of stock:
* The add to cart button is disabled and the button copy says out of stock
**Example:** Show complementary products that are one size for easy add-on, or show a free gift to increase conversion
### 2. Trust badge
Trust badges display icons with text to highlight key selling points, guarantees, or security features.
**When to use it:**
* You want to highlight security, warranties, guarantees, or unique selling points
* You need to build customer confidence at checkout
* You want to reduce checkout abandonment
**How it works:**
* Add multiple badges with icons and text
* Customize colors, spacing, and layout
* Arrange badges in rows or columns
**Example:** Display badges for "Lifetime Warranty", "Secure Checkout", "Free Shipping", or "Free Returns"
### 3. Shipping progress bar
Progress bars show customers how close they are to unlocking a reward — like free shipping or a free gift — based on their cart total.
**When to use it:**
* You want to incentivize customers to increase their order value
* You're running one or more reward thresholds — like free shipping at $50 and a free gift at $100
* You want to boost AOV without discounting every order
**How it works:**
* Set one or more spending thresholds
* The bar fills dynamically as the cart total increases
* Customize colors, messaging, and the unlocked state
**Example:** Display "You're $12 away from free shipping!" — then once unlocked, the bar keeps going: "Spend $35 more to get a free gift!" until every tier is achieved.
### 4. Call out
Callouts create focused messaging blocks with optional headings, body text, and icons.
**When to use it:**
* You want to highlight a single important message
* You need to communicate shipping information
* You want to promote a special offer or guarantee
**How it works:**
* Add a heading and body text
* Include icons for visual interest
* Customize colors and spacing
**Example:** "Free Shipping on Orders Over $50" with a shipping icon
### 5. Static image
Static images allow you to add custom graphics to your checkout.
**When to use it:**
* You have custom-designed graphics
* You want complete control over the visual design
* You need to display logos or certifications
**How it works:**
* Upload your image
* Position it on the checkout page
* Set sizing and spacing
**Example:** Payment security badges or industry certifications
### 6. Brand logo
Upload a custom image to display in the Header section of your checkout page.
**When to use it:**
* You want to test a different logo or header image at checkout
* You want to align your checkout header with a specific campaign or seasonal branding
* You want to test social proof in the header section
**How it works:**
* Upload a single image to display in the checkout header
* The block is placed in the **Header** section of your Shopify checkout (above the main checkout content)
* Add the block to the Header section in Shopify's checkout editor using its unique Block ID
**Example:** Test your standard header image against a seasonal brand campaign image or a trust-focused / social proof image
### 7. Timer
Display a countdown timer to create urgency during checkout.
**When to use it:**
* You want to test whether urgency messaging increases checkout conversion
* You want to reinforce a limited-time offer or sale that's active on your store
* You want to reduce cart abandonment by prompting shoppers to complete their purchase
**How it works:**
* Configure a countdown timer with a custom duration, copy and expiration message
* Add the block to your desired section in Shopify's checkout editor using its unique Block ID
**Example:** Test a checkout page with no timer against one with a 10-minute countdown and a message like "Your cart is reserved for 10:00 — complete your order before time runs out."
### 8. Text only
Display a custom text block to communicate key information during checkout.
**When to use it:**
* You want to test whether adding reassurance copy (e.g. shipping, returns) with no icon or image increases conversion
* You want to surface a promotion or discount message at checkout
* You want to test different value propositions or trust signals near the purchase decision
**How it works:**
* Add a custom text block with any copy you want to display
* Add the block to your desired section in Shopify's checkout editor using its unique Block ID
**Example:** Test a neutral checkout against one that includes a returns policy reminder like "Free returns within 30 days — no questions asked" placed near the payment section
---
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