Content Experiences Overview

A Content Experience changes what visitors see on your site: copy, images, layout, even your entire theme. Every experience starts the same way: you build the change once. From there, you decide whether to run it as a Test (measured against a control group) or a Personalization (always-on for a targeted audience). New to that distinction? See how Tests and Personalizations work.

The 5 experience types

Type	What it's for
Content Edits	Change headlines, copy, and on-page elements
Redirects	Send traffic to a different URL by audience
Styles and Javascript	Inject custom CSS and JS safely
Theme Change	Swap the live theme for a variant
Template Change	Test alternate page templates

They can also be used in conjunction with one another. One experience can carry a Content Edit and a Styles & Javascript change together.

Content is included in every Intelligems plan, so all five types are available to you no matter which other modules you have.

Each type has its own setup guide below, covering both the Test and Personalization path in one place:

• How to Set Up a Content Edit

• How to Set Up a Redirect

• How to Set Up a Styles & JavaScript

• How to Set Up a Theme Change Experience

• How to Set Up a Template Change Experience

Once you've built one, the QA Checklist covers what to check before you start, and the Content Experiences FAQs answer the questions that come up most. For test ideas, see Content Test Common Use Cases or the full capability list.