Testing Different Imagery

Testing homepage banners or product page images is essential for brands aiming to optimize their online presence and drive conversions. The images used on these pages play a significant role in capturing users' attention, conveying brand messaging, and influencing purchasing decisions. By conducting tests, brands can assess various elements such as image composition, color schemes, product placement, and messaging to identify which resonates most effectively with their target audience.

How to set it up

Image swaps are built as a Content Edits experience. Build the change once in the Visual Builder, then run it as a Test to see which image drives more revenue and conversion, or as a Personalization to show the new image to a specific audience. Not sure which? See Tests vs. Personalizations.

1. From Content, click New Content Experience and choose Content Edits.

2. In the Modifications tab, open the Visual Builder. Use Navigate to get to the page with the image, then switch to Select. Running a Test? Make sure you're editing the right group before you swap.

3. Click the image. In the sidebar, click Browse library to pick a replacement from your media library, or add an image URL.

4. Under Apply image replacement to, choose This image only or All instances of this image. Use the second when the same image appears more than once on the page and you want every copy swapped.

5. Click Apply, then Save.

Some themes load a separate hero image on mobile. Check the page in both the mobile and desktop views in the Visual Builder and swap each one if needed, or mobile shoppers may still see the original.

You can also describe the swap to the AI Assistant inside the Visual Builder and it'll make the edit for you.