How to Set Up a Content Edit Experience

A Content Edit changes copy, images, colors, or other on-page elements using Intelligems' Visual Builder. It's the best fit for smaller, targeted changes (a headline, a button color, a section swap) rather than a full theme or template overhaul.

Doesn't work on headless storefronts. The visual editor needs a live theme to attach to.

On Hydrogen, Remix, or another headless setup? Use the @intelligems/headless SDK instead (see Developer Resources > Headless Storefronts).

1. Create the experience

From the Intelligems app, click Create New Experience, and select Content Edit.

2. Choose: Test or Personalization

• Running it as a Test?

  • Fill in a Test Name and Description — internal only, but tests can stay live for weeks, so the more detail here, the more your future self will thank you.

  • Click the + button to create a group for each variation (2–5 groups) and name them.

  • Use the slider to set the traffic split for each group.

  • Click Next Step when you're done.

  • Note: the more groups you add, the longer it'll take to reach statistical significance.

• Running it as a Personalization? Skip groups entirely. You're building one always-on version for your targeted audience.

3. Make your content edits

In the Modifications tab, select Content Edits, then Visual Builder. This opens your live site where you can edit using our AI-powered Visual Builder. Describe the changes you want, and they'll be applied to your site.

You can also make changes manually:

• Click Select in the top right of your screen.

• Hover over the page and click any element to select it (it highlights in blue).

• Edit its text, image, or style in the panel that appears.

• Click Apply to save each edit, and repeat for any additional elements.

• For more precise targeting, paste a CSS selector directly instead of clicking.

Onsite Edits apply at the selector level, and the same selector can appear on multiple pages. Double-check that your edit doesn't unintentionally show up elsewhere on the site.

To move to a different page on your site, click Navigate in the top right of your screen.

Click Save in the top right once you've finished adding all your edits.

4. Set targeting (optional)

For a Test, a visitor's group is assigned on their first visit and stored via a first-party cookie, so they'll see the same variant on repeat visits during the test.

For a Personalization, everyone who matches your targeting sees it every time.

Either way, you can narrow who's included in several ways, all under the Audience option unless noted:

• Currency and country targeting, to limit to a single currency and/or list of countries

• UTM parameters

• JavaScript expressions

• Device type (mobile or desktop)

• New vs. returning visitors

• Mutually Exclusive Tests prevent visitors from being targeted by related experiments at the same time, to avoid interaction effects

You can learn more about targeting here!

5. Configure analytics

What you configure here depends on which path you chose in step 2:

• Personalization? Add any Custom Metrics you want to track, beyond the built-in ones.

• Test? Choose your Key Metrics and Primary Metric to measure against your control group, plus any Custom Metrics.

6. Preview and activate

Preview your changes on the live site, then activate.