Show Trust Badges at Checkout to Improve Conversion

Use this 15-Minute Personalization to remove any barriers the shopper is facing on the final step of the funnel: the checkout page.

Only available to Shopify Plus customers

Why Launch This Personalization | VIDEO: How to Set This Up | Step-by-Step

What's a Trust Badges at Checkout Personalization

Trust badges display icons or images with text to highlight key selling points, guarantees, or features at checkout. Each badge contains an icon or image, a title, and optional subtitle text to communicate your brand promises in a clean, visual layout. This messaging at checkout boosts shopper confidence at the final stage.

Use this Personalization when you want to:

• Reduce checkout abandonment

• Build customer confidence at the point of purchase

• Communicate policies clearly (shipping, returns, warranties)

• Replace or supplement third-party "trust badge" apps with a native solution

Why it works

Checkout is the highest-intent stage of the customer journey. Small messages of reassurance can drive measurable conversion improvements by helping shoppers feel confident about their purchase and your brand. Every shopper benefits from seeing your core brand promises and trust signals, regardless of audience segment or channel.

Examples:

Trust and security badges:

• Free Shipping

• Lifetime Warranty

Policy and guarantee badges:

• Free Returns Policy

• 24/7 Customer Support

• Price Match Guarantee

Payment and certification badges:

• Shop Pay, Afterpay, Klarna icons

• Verified Reviews badge

• Carbon Neutral shipping

How to Build This Personalization in Intelligems

Step 1: Create the Trust Badge Block

1. Go to Personalizations → Checkout

2. Select Trust badge

3. Choose Badge tiles and click Next

4. Add a Checkout block name (e.g., "Trust Badges - Checkout")

5. Rename the Location ID to be descriptive (e.g., "trust-badges")

6. Add Heading text (optional)

Step 2: Configure Your Badges

Add three badges recommended. For each badge:

1. Choose an Icon from the library or upload a custom Image

2. Add a Title (e.g., "Free Shipping", "Lifetime Warranty")

3. Add a Subtitle (optional supporting text, e.g., "On all orders")

Step 3: Style the Block

Configure these settings:

• Background color

• Padding around badges

• Border style (none, solid, dashed)

• Border thickness

• Corner radius

• Body alignment (left, center, right)

• Rows and Columns (define your grid layout)

• Image position (top, left, right, bottom)

Step 4: Add to Shopify Checkout

1. Click Next

2. Click Complete checkout setup

3. Name your Personalization, something like "Checkout - 3 Brand Trust Badges"

4. Click Complete Shopify setup to add this block into Shopify Checkout

5. In Shopify Admin go to Settings → Checkout → Customize

6. In the left panel, click Apps

7. Navigate to Intelligems, click (+)

8. Paste your block Location ID into the block settings

9. Toggle on Include block in Shop Pay recommended

10. Drag the block into position at checkout, typically right above the Pay now button recommended

Locations vary by desktop and mobile. Make sure to preview the location on both devices. If you do not like where the location shows on both mobile and desktop, set up separate personalizations - one for mobile and one for desktop.

1. Click Save in the top right of the Shopify Checkout editor

2. Return to Intelligems app and click Done to close the instructions

3. Click Save in the top right of Intelligems

Step 5: Add Targeting (Optional)

1. In the Targeting tab, targeting is set to all visitors by default recommended

2. Click Save

Step 6: Preview and Activate

1. Preview your Checkout Personalization on desktop and mobile - make sure the Intelligems Onsite Editor widget loads

2. Navigate to your checkout page to view the trust badges

3. When everything looks good, click Activate

Step 7: Let it run

This Personalization will run continuously in the background. When a visitor lands on your checkout page, they will see trust badges - reasons they should be confident in clicking the 'Pay Now' button, leading to a higher conversion rate.

Want Help With Setup?

Our team can walk you through any of these tests and launch it while we're on the call. Book a strategy call