Get More Email Subscribers

Use this 15-Minute Personalization to grow your email list and drive first purchases from new subscribers

Why Launch This Personalization | VIDEO: How to Set This Up | Step-by-Step Guide

What's an Email Subscription Personalization

This personalization shows different site content based on a shopper's email subscription status. It runs continuously without day-to-day management and leverages your Klaviyo segmentation data.

This strategy involves two distinct experiences:

1. Non-Subscribers Experience: Display announcement bar messaging with clear calls-to-action encouraging email list sign-ups

2. New Subscribers Experience: Show product page (PDP) content highlighting the welcome offer to drive first-time conversions

Examples:

• Update your announcement / top bar message and CTA to your signup incentive

• PDP reminder: "Sign up for our newsletter to get $X off your next order!"

• Additional homepage section messaging

Why This Works

For Non-Subscribers: Many visitors dismiss pop-ups as soon as they land on a site, especially if they're coming fron an ad. They browse without realizing the value of joining your email list unable to navigate back to the pop-up. Persistent announcement bar CTAs increase list capture rates by making the benefits of subscribing visible throughout the shopping experience.

Connect your Klaviyo account in 30 seconds. Connect Klaviyo

How to Build This Personalization in Intelligems

Step 1: Confirm your Klaviyo Segments

If Klaviyo is able to identify the visitor (i.e. they completed a signup flow, clicked through an email/sms, returned to a site from a browser they previously made a purchase, etc.) then so is Intelligems. Learn more about the Klaviyo integration.

Make sure you have Klaviyo segments set up for:

• Non-subscribers (visitors who have not signed up for your marketing email list)

• Recent subscribers (visitors who have recently joined your email list)

Step 2: Create the Non-Subscriber Personalization

1. Go to Personalizations → Site Content → select Content Edits

2. Name your Personalization something memorable like Non-subscriber Signup Reminder

3. In the Modifications tab, click Add & Edit changes in Visual Editor

4. Using the Intelligems widget, select Make onsite edits icon

5. Click Select an element

6. Click on your announcement / top bar, select Edit HTML / CSS

7. Change the text shown in the HTML

8. Add a link to your email signup page

Example: 
<div class="bstndsls-bar-marquee-content" style="white-space: nowrap;">
  <a href="https://www.certifiedgems.io/signup">
    CLICK HERE TO SIGN UP FOR EMAILS AND GET 10% OFF
  </a>
</div>

If you want to trigger a Klaviyo pop-up to show on click instead, follow these steps.

1. Click Apply and then Save

2. In Intelligems, click Refresh to see the changes

3. In the Targeting tab, click Custom

4. In the Targeting type dropdown, select Klaviyo Segment

5. Add your Klaviyo Segment name for non-subscribers or find it in the list using the Import from Klaviyo button

6. Click Save

7. Preview your personalization to make sure everything works

When previewing, the audience conditions will not match since you are likely not a member of the Non-subscriber Klaviyo Segment.

Click Include to see the experience that the Non-Subscribers will see.

1. Make sure that the link opens correctly inside the announcement bar text.

2. Activate the Personalization

Step 3: Let it run

This Personalization will run continuous in the background. When a visitor returns to your site and we're able to identify them as a member of the Non-subscriber segment in Klaviyo, then they will get the reminder to sign up for emails, leading to a higher email capture rate.

Want Help With Setup?

Our team can walk you through any of these tests and launch it while we're on the call. Book a strategy call