Make More $ per Order with Volume Discounts

Use this Ready-to-Run Test when customers typically order 2+ items of a single product per order

Why Run This Test | VIDEO: How to Run This Test | Step-by-Step Guide

What's a Volume Test

This use-case shows how to create a volume discount for products that are commonly purchased in more than one unit.

If a product or product group already averages 2+ units per transaction, volume discounts help nudge shoppers to buy additional units by clearly showing savings.

Examples:

• Socks, underwear, tees

• Consumables and replenishable items

• Anything that people buy multiple units of

Why This Works

Based on your store's data, shoppers are already buying multiple units on average per order. Clearly framing unit options on PDPs and additional messaging throughout your store along with obvious savings, reduces friction and helps shoppers make a faster decision. All incremental units added to cart improve your AOV, revenue per visitor, and reduce your average shipping cost per unit.

Customers with 2+ units per order that launch Volume Discounts using our Quantity Buttons saw improvements in AOV, revenue per visitor, and items per order.

How to Build This Test in Intelligems

Step 1: Identify the right products

Look for products or collections where:

• Average units per transaction ≥ 2

• Customers frequently reorder

• Margins allow for small per-unit discounts

You can apply Volume Discounts to:

• A single product

• A set of related products

• A full collection

To find this report in Shopify, go to Analytics > Reports > Search for "Items bought together"

Step 2: Start with a test

If you want to validate this change, let's start with a test. If you want to skip the test and implement directly, create a Personalization.

How to Set up the test

1. Go to Tests → Create Test

2. Select Offer as the test type

3. Set your Control group - no changes, no volume discount

4. Rename your test variant (New Group 1) to Volume Discount Offer

5. In the Modifications tab, select your test group and click + Add offer

6. Choose Quantity Discount then click Configure offer

7. Select products or collections with multi-unit behavior

If you require the same-item to be purchased for discount to apply, check the box on Item Mix.

1. Create your offer tiers. Example:

   1. Buy 2, Save 5%

   2. Buy 3, Save 10%

   3. Buy 4, Save 15%

2. On the right side under Add components, select Quantity Buttons

3. Click Continue to Component

Quantity Button components are automatically installed and available on your theme.

When the Test or Personalization goes live, the Quantity Buttons will replace the variant and quantity selectors on your PDPs. Learn more.

1. Configure your Quantity Buttons

2. Preview the styling, messaging, buttons etc. on the right side

3. If everything looks good, click Confirm Changes

4. Click Save

5. Choose your Audience in the Targeting tab. It's default to all visitors.

6. Preview your test on mobile and desktop. If you're having any issues with the Quantity Buttons, email us.

7. Start your test

Step 3: Review results

After your test reaches statistical significance (typically 2-4 weeks depending on traffic), review the Results tab and roll out the winner as a Personalization.

How To Measure Impact

• Average units per order lift

• AOV lift

• Revenue per visitor lift

• Profit per visitor lift

Use the AI summary or Chat about your results to get deeper with your results

Roll out the winning offer

If the volume discount wins:

1. End the test

2. Roll out the winner as a Personalization with the Roll out wizard

3. Leave targeting unchanged

🚀 Launch your next test!

Want Help With Setup?

Our team can walk you through any of these tests and launch it while we're on the call. Book a strategy call