Which experience should I build?

Every experience starts with a change you want to make to your store. You pick the type of change first, build it, and then decide whether it runs as a test or a personalization.

The create flow changed in July 2026. You now choose the experience type first and test or personalization second. Here's a short walkthrough.

Start from what you want to move

I want to	Build in
Find the price that makes me the most profit	Pricing
Get bigger orders out of a discount	Merchandising
Cover my shipping costs without losing conversions	Shipping
Change what a shopper sees on the page	Content
Convert more of the shoppers who reach checkout	Checkout
Add revenue to an order after it's placed	Post-purchase

Which modules you can build in depends on your plan. Every paid plan includes Content.

The 22 experience types

Click New experience and these show up as cards, grouped by module. The All tab lists every one of them together.

Module	Type	What it changes
Content	Content Edits	Headlines, copy, and on-page elements.
Content	Redirects	Sends traffic to a different URL.
Content	Styles & Javascript	Injects your own CSS and JavaScript.
Content	Theme Change	Swaps the live theme for another one.
Content	Template Changes	Serves a different page template.
Merchandising	Amount off Products	Discounts specific products by percentage or amount.
Merchandising	Amount off Order	Applies an automatic cart-wide discount.
Merchandising	Volume Discount	Tiered pricing that rewards larger quantities.
Merchandising	Free Gift	Adds a free gift when the cart hits a threshold.
Pricing	Price Change	The product price itself, everywhere it appears and at checkout.
Pricing	Amount off Products	The same type that appears under Merchandising.
Shipping	Shipping Rates	Your rates, flat or tiered by price or weight.
Shipping	Free Shipping	The cart value at which shipping becomes free.
Checkout	Upsell	Recommends add-ons during the checkout flow.
Checkout	Trust Badge	Shows trust signals to reduce hesitation.
Checkout	Shipping progress bar	Shows how close the cart is to the threshold you set.
Checkout	Call Out	A promo or message banner.
Checkout	Static Image	A custom image block.
Checkout	Brand Logo	Your logo, for added assurance.
Checkout	Countdown Timer	A live countdown.
Checkout	Text Only	A plain text block.
Post-purchase	Post-purchase Upsell	One-click add-ons after checkout.
Post-purchase	Post-purchase Funnel	Chains several offers after the order. Coming soon.

Amount off Products sits in two modules. It's one type. Build it from Merchandising or from Pricing, whichever you're already in.

Checkout types need Shopify Plus. Post-purchase works on every Shopify plan.

If you don't have a hypothesis yet

Start from something that worked for another store and adapt it. Quick Start Experiences in your left nav has some great ideas.

Still stuck, or not sure which type fits the change you have in mind? Open a ticket and we'll point you at the right one.