For the complete documentation index, see llms.txt. This page is also available as Markdown.

Which experience should I build?

Every experience starts with a change you want to make to your store. You pick the type of change first, build it, and then decide whether it runs as a test or a personalization.

The create flow changed in July 2026. You now choose the experience type first and test or personalization second. Here's a short walkthrough.

Start from what you want to move

I want to
Build in

Find the price that makes me the most profit

Pricing

Get bigger orders out of a discount

Merchandising

Cover my shipping costs without losing conversions

Shipping

Change what a shopper sees on the page

Content

Convert more of the shoppers who reach checkout

Checkout

Add revenue to an order after it's placed

Post-purchase

Which modules you can build in depends on your plan. Every paid plan includes Content.

The 22 experience types

Click New experience and these show up as cards, grouped by module. The All tab lists every one of them together.

Module
Type
What it changes

Content

Content Edits

Headlines, copy, and on-page elements.

Content

Redirects

Sends traffic to a different URL.

Content

Styles & Javascript

Injects your own CSS and JavaScript.

Content

Theme Change

Swaps the live theme for another one.

Content

Template Changes

Serves a different page template.

Merchandising

Amount off Products

Discounts specific products by percentage or amount.

Merchandising

Amount off Order

Applies an automatic cart-wide discount.

Merchandising

Volume Discount

Tiered pricing that rewards larger quantities.

Merchandising

Free Gift

Adds a free gift when the cart hits a threshold.

Pricing

Price Change

The product price itself, everywhere it appears and at checkout.

Pricing

Amount off Products

The same type that appears under Merchandising.

Shipping

Shipping Rates

Your rates, flat or tiered by price or weight.

Shipping

Free Shipping

The cart value at which shipping becomes free.

Checkout

Upsell

Recommends add-ons during the checkout flow.

Checkout

Trust Badge

Shows trust signals to reduce hesitation.

Checkout

Shipping progress bar

Shows how close the cart is to the threshold you set.

Checkout

Call Out

A promo or message banner.

Checkout

Static Image

A custom image block.

Checkout

Brand Logo

Your logo, for added assurance.

Checkout

Countdown Timer

A live countdown.

Checkout

Text Only

A plain text block.

Post-purchase

Post-purchase Upsell

One-click add-ons after checkout.

Post-purchase

Post-purchase Funnel

Chains several offers after the order. Coming soon.

Amount off Products sits in two modules. It's one type. Build it from Merchandising or from Pricing, whichever you're already in.

Checkout types need Shopify Plus. Post-purchase works on every Shopify plan.

If you don't have a hypothesis yet

Start from something that worked for another store and adapt it. Quick Start Experiences in your left nav has some great ideas.

Still stuck, or not sure which type fits the change you have in mind? Open a ticket and we'll point you at the right one.

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