> For the complete documentation index, see [llms.txt](https://docs.intelligems.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.intelligems.io/getting-started/tests-vs.-personalizations/which-experience-should-i-build.md). # Which experience should I build? Every experience starts with a change you want to make to your store. You pick the type of change first, build it, and then decide whether it runs as a test or a personalization. {% hint style="info" %} The create flow changed in July 2026. You now choose the experience type first and test or personalization second. [Here's a short walkthrough](https://www.loom.com/share/9aa70f1286da429f94a4d9ba0d1b483f). {% endhint %} ### **Start from what you want to move** | I want to | Build in | | -------------------------------------------------- | ------------- | | Find the price that makes me the most profit | Pricing | | Get bigger orders out of a discount | Merchandising | | Cover my shipping costs without losing conversions | Shipping | | Change what a shopper sees on the page | Content | | Convert more of the shoppers who reach checkout | Checkout | | Add revenue to an order after it's placed | Post-purchase | Which modules you can build in depends on your plan. Every paid plan includes Content. ### **The 23 experience types** Click **New experience** and these show up as cards, grouped by module. The **All** tab lists every one of them together. | Module | Type | What it changes | | ------------- | --------------------- | ---------------------------------------------------------------- | | Content | Content Edits | Headlines, copy, and on-page elements. | | Content | Redirects | Sends traffic to a different URL. | | Content | Styles & Javascript | Injects your own CSS and JavaScript. | | Content | Theme Change | Swaps the live theme for another one. | | Content | Template Changes | Serves a different page template. | | Merchandising | Amount off Products | Discounts specific products by percentage or amount. | | Merchandising | Amount off Order | Applies an automatic cart-wide discount. | | Merchandising | Volume Discount | Tiered pricing that rewards larger quantities. | | Merchandising | Free Gift | Adds a free gift when the cart hits a threshold. | | Pricing | Price Change | The product price itself, everywhere it appears and at checkout. | | Pricing | Amount off Products | The same type that appears under Merchandising. | | Shipping | Shipping Rates | Your rates, flat or tiered by price or weight. | | Shipping | Free Shipping | The cart value at which shipping becomes free. | | Checkout | Upsell | Recommends add-ons during the checkout flow. | | Checkout | Trust Badge | Shows trust signals to reduce hesitation. | | Checkout | Shipping progress bar | Shows how close the cart is to the threshold you set. | | Checkout | Call Out | A promo or message banner. | | Checkout | Static Image | A custom image block. | | Checkout | Brand Logo | Your logo, for added assurance. | | Checkout | Countdown Timer | A live countdown. | | Checkout | Text Only | A plain text block. | | Checkout | FAQs | Expandable questions and answers at checkout. | | Post-purchase | Post-purchase Upsell | One-click add-ons after checkout. | | Post-purchase | Post-purchase Funnel | Chains several offers after the order. Coming soon. | {% hint style="info" %} **Amount off Products sits in two modules.** It's one type. Build it from Merchandising or from Pricing, whichever you're already in. {% endhint %} Checkout types need Shopify Plus. Post-purchase works on every Shopify plan. ### **If you don't have a hypothesis yet** Start from something that worked for another store and adapt it. [**Quick Start Experiences**](/general-features/common-use-cases.md) in your left nav has some great ideas. Still stuck, or not sure which type fits the change you have in mind? [Open a ticket](https://portal.usepylon.com/intelligems/forms/intelligems-support-request) and we'll point you at the right one. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. 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