Analytics & Data Platforms

Intelligems can send a visitor's test group to the analytics tools your team already uses, so you can slice conversion, AOV, and revenue by group in the place you normally look rather than switching to the Intelligems dashboard to check.

Each one is a few clicks from the Integrations page in the app. Once connected, the data starts flowing on the next page view. Nothing backfills, so connect before you launch the experience you want to analyze.

The five platforms

Platform	What it's for
Google Analytics 4	Break down GA4 reports by test group and compare them to your existing funnels
Amplitude	Send an impression event per experience so test group becomes a cohort property
Heap	Same impression event in Heap, for building group-level funnels and retention views
Segment	Fan the impression event out to every downstream tool on your Segment pipeline
Klaviyo	Sync Klaviyo segments into Intelligems so you can target experiences at them

Klaviyo works in the other direction from the rest of this list. It brings audiences into Intelligems for targeting instead of sending test data out.