# Checkout Reviews Testing

## Overview

[Checkout Reviews](https://apps.shopify.com/checkoutreview) helps Shopify merchants drive conversions by surfacing trusted customer feedback at some of the most critical stages of the funnel, including the checkout.

The Intelligems + Checkout Reviews integration empowers merchants to move beyond assumptions and use hard data to understand how social proof influences your bottom line. 

By leveraging an Intelligems content test, you can split-test the presence of reviews on your online store against a controlled baseline to accurately measure its impact on conversion rates, average order value (AOV), and more.

### Prerequisite: <a href="#prerequisite" id="prerequisite"></a>

* Before following these steps, please ensure that Checkout Reviews is already installed on your website.

## How It Works <a href="#how-it-works" id="how-it-works"></a>

To set up a Checkout Reviews split test:

1. Create a new Intelligems Onsite Edit content test
2. Title the Control "Checkout Reviews OFF" and the Variant "Checkout Reviews ON"
3. For the Control:

   * If you have reviews displaying on theme pages, use Intelligems onsite editor to find & select those elements to hide them.

   <figure><img src="https://2052204893-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2SvefuMLsJyJPAcVXeWc%2Fuploads%2FS19LVHW5wkMvlCcJVkGZ%2FScreenshot%202026-03-23%20at%201.27.52%E2%80%AFPM.png?alt=media&#x26;token=d45c5a8d-7d71-4ffa-b4a5-f8b7d541cff1" alt=""><figcaption></figcaption></figure>

   &#x20;&#x20;

* If you have reviews displaying during checkout, inject the following Javascript with a delay of 2500 ms. This sets the control group to not have the reviews display in checkout

```
const res = fetch("/cart/update.js", {
  method: "POST",
  headers: {
    "Content-Type": "application/json",
  },
  body: JSON.stringify({
    attributes: {
      '_igShowBlock': "false"
    },
  }),
})
```

4. For the Variant, if you have reviews displaying during checkout, inject the following Javascript with a delay of 2500 ms. This sets the variant group to have the reviews display in checkout.

```
const res = fetch("/cart/update.js", {
  method: "POST",
  headers: {
    "Content-Type": "application/json",
  },
  body: JSON.stringify({
    attributes: {
      '_igShowBlock': "true"
    },
  }),
})
```

5. In Checkout Reviews App Settings under Customization, enable the Intelligems Integration button.

<figure><img src="https://2052204893-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2SvefuMLsJyJPAcVXeWc%2Fuploads%2F8cnUHBuIqVXJuD9v1IVT%2FScreenshot%202026-03-23%20at%201.26.31%E2%80%AFPM.png?alt=media&#x26;token=a8a1919e-abd1-4420-b4b9-dc33acac8fba" alt=""><figcaption></figcaption></figure>

Now you're good to publish your test!