# Heatmap.com

## Introduction

The Intelligems Heatmap.com integration tags visitor sessions with experiment data, allowing you to analyze behavior patterns across different test groups.

> **No code or manual setup required** — Intelligems automatically sends experiment data to Heatmap.com once enabled. Simply toggle the integration on and experiment tracking begins immediately.

## **How It Works**

Enable the Heatmap.com integration on the Integrations page in Intelligems. Once active, the Intelligems plugin automatically tracks all running experiments without any additional configuration.

After the page loads, the plugin waits for Heatmap.com's JavaScript to initialize, then automatically sends experiment data for each active test. Heatmap.com sessions will include events tagged with test group information, allowing you to view and filter sessions by experiment name and test group name.

### **What Data is Sent**

For each active experiment, Intelligems automatically sends three properties to Heatmap.com:

* **`partner`**: Set to `"intelligems_variant"` to identify the data source
* **`variant_friendly_name`**: Formatted as `<Experiment Name> - <Test Group Name>` for easy identification in Heatmap.com
* **`variant_id`**: The unique variation ID from Intelligems

This data is sent automatically through the `_heatmap_set_event_tag()` function — no custom JavaScript or configuration needed.

## **Benefits**

Filter and compare sessions in Heatmap.com by experiment to understand how different variations affect user behavior. See which test groups have higher engagement, where visitors drop off, or how different audiences interact with your site.

## **Viewing Experiment Data in Heatmap.com**

Once the integration is enabled and experiments are running, you can view Intelligems experiment data in your Heatmap.com dashboard:

1. Navigate to your Heatmap.com session recordings or heatmaps
2. Select Filters > A/B tests > Intelligems&#x20;
3. Under Select Source, select the Intelligems Test & Variant to view specific experiment groups

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4. Compare behavior across different test variations using Heatmap.com's filtering and segmentation tools

The experiment data appears as event tags, making it easy to segment your heatmap and session recording data by which test group visitors were assigned to.

## **Frequently Asked Questions**

**Do I need to add JavaScript or custom code?**

No. Intelligems handles all tracking automatically through its plugin once you enable the integration. There's no need to modify your theme code or add custom JavaScript.

**What if I'm running multiple experiments?**

The integration automatically sends data for all active experiments. Each experiment will appear as a separate event tag in Heatmap.com with its own experiment name and test group designation.


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