Truemed Testing

Overview

Truemed enables your shoppers to use their Health Savings Account (HSA) or Flexible Spending Account (FSA) cards at checkout.

The Intelligems + Truemed integration empowers merchants to move beyond assumptions and use hard data to understand exactly how displaying HSA/FSA marketing call-to-actions (CTAs) in the checkout flow affects conversion rates, average order value (AOV), and your overall bottom line.

By utilizing an Intelligems Onsite Edit content test, you can split-test whether displaying these promotional widgets helps drive conversions or adds unnecessary friction.

What This Test Controls

Variant Group: Displays the Truemed checkout call-to-actions (e.g., "Your cart is HSA/FSA eligible" banners and savings calculations).

Control Group: Hides the Truemed checkout call-to-actions.

Note: This test does not disable the Truemed app itself, nor does it hide the actual Truemed HSA/FSA payment option at the final stage of checkout. It strictly tests the impact of the upstream marketing widgets and promotional banners within the checkout flow. Additionally, this method cannot be used to split-test two different configurations of Truemed widgets against each other.

Prerequisite:

Before setting up your experiment, ensure your store meets the following requirements:

• Shopify Plus: Required to modify or inject scripts into the Shopify checkout experience.

• Truemed Installed & Active: The Truemed app must be fully installed with the checkout widgets already configured and added to your checkout layout.

How It Works

Follow these steps to configure your Truemed widget split test using Intelligems:

Step 1: Create the Content Test

1. Log into your Intelligems dashboard and create a new Onsite Edit Content Test.

2. Name your experience groups clearly to avoid confusion during analysis:

   • Control: Control - Widgets OFF

   • Variant: Variant - Widgets ON

Step 2: Configure the Control Group (Hide Widgets)

To ensure the control group does not see the promotional widgets, you will inject a small snippet of JavaScript to pass a hidden cart attribute to Shopify.

1. In Modifications > Under Styles & Javascript > Select Javascript & the Control - Widgets OFF test group

2. Inject the following JavaScript snippet, setting a delay of 2500 ms to ensure the cart object is fully loaded:

fetch("/cart/update.js", {
    method: "POST", 
    headers: { "Content-Type": "application/json" }, 
    body: JSON.stringify({ attributes: { "_tm_hide_widgets": "true" } }), 
});

Step 3: Configure the Variant Group (Show Widgets)

To explicitly ensure the variant group sees the promotional elements, pass the opposite attribute value to the cart.

1. In Modifications > Under Styles & Javascript > Select Javascript & the Control - Widgets ON test group

2. Inject the following JavaScript snippet, also with a delay of 2500 ms:

fetch("/cart/update.js", {
    method: "POST", 
    headers: { "Content-Type": "application/json" }, 
    body: JSON.stringify({ attributes: { "_tm_hide_widgets": "false" } }), 
});