Merchandising Experiences Overview

Merchandising modifications allow you to serve discounts and promotions to your visitors without code leakage, test them against each other, and track their success.

A Merchandising Experience changes the offer in the cart. Shoppers get the discount or the gift automatically when they qualify, with no code to enter.

Run it as a Test and Intelligems holds back a control group and reports what the offer did to AOV and profit per visitor. Run it as a Personalization and the offer stays on for the audience you target.

The 4 experience types

Click New Merchandising Experience on the Merchandising page and these show up as cards.

Type	What it's for
Amount off Products	Discount specific products by percentage or amount
Amount off Order	Apply an automatic cart-wide discount
Volume Discount	Reward larger quantities with tiered pricing
Free Gift	Add a free gift when the cart hits a threshold

Volume Discount supports up to seven tiers, so you can go well past buy-two-save-ten and find where the extra unit stops paying for itself.

Setting up Merchandising Components

You can optionally show various components that communicate your offer to users. The components vary depending on what type of merchandising offer modification you are using, but the full options include:

• Pop Up / Slide Out: This pop up location can be configured during setup. The language and colors are fully customizable so you can use this feature to highlight what you want.

Pop Up / Slide Out Messages are only shown on the homepage and cannot be configured to be shown on any other pages at this time.

• Quantity Buttons: These buttons will appear on your product pages for customers to quickly add multiple units to cart. They are automatically installed via the Intelligems script. If you have any trouble with these showing up inside an Offer Personalization, please use this form to contact our support team. Let us know which experience and specific URLs we can help you with.

• Shipping Progress Bar & Offer Progress Bar: This bar will appear in the cart view to show your customers how much more they need to purchase to achieve specific discounts or free shipping, prompting them to buy more to get the best deal without ever leaving their cart. More info here.

Headless Stores: Components do not work out-of-the-box and customers must build their own front-end implementation.

How do offers Work?

Intelligems uses Shopify Discount Functions to provide the offers you set up in the Intelligems app. The necessary Function will be created automatically when you create a new offer Experience or offer test in the Intelligems app, but will not be available to customers until you start your offer test or activate your the Experience containing your offer.