How to Set Up a Free Gift With Purchase Threshold Offer

Steps to launch a free gift with purchase threshold offer using a Personalization

Free Gift with Purchase Offer

You can use Personalizations to reward shoppers with a free gift once they cross a certain spend threshold. This is a powerful way to increase average order value (AOV), move inventory, and delight customers—without relying on deep discounting.

Personalizations & testing amount off order is available on the Unlimited Plan and the Smart Merchandising plan.

Example: Free gift on orders over $150, Free gift for an influencer audience, Free gift to VIPs Goal: Increase AOV with margin protection Who: All shoppers or targeted audience What: Free gift with purchase (low-cost, high-perceived value)

When: Evergreen or seasonal

Offer Type: Threshold-based free gift Amount: Gift with ~$8 COGS has a perceived value of $30–40

Experience

• Timing: Evergreen or seasonal

• Where:

  • PDP

  • Cart

  • Checkout

  • Emails

• Display: Progress bar or unlock message

• Activation: Automatic when the threshold is hit

Why it works: Free gifts feel like a bonus to shoppers. Even if the cost is low for you (and often less than a discount), the perceived value is high. This motivates customers to add more to their cart while protecting your margins.

How to Set Up This Offer in Intelligems

1. Go to Personalizations > Offers

2. Select Free Gift as the offer type

3. Add an Offer name (internal) example: Free Gift on Orders over $150

4. Add a Discount name shoppers will see in cart and checkout, example: Free Gift!

5. Set your minimum purchase requirement

   • Choose Subtotal of items (example: $150)

6. Select which products are eligible

   • Defaults to all products

   • Narrow by Product Type, Vendor, Status, Collections, or individual SKUs

7. Decide if the free gift can combine with other Shopify discounts

8. Choose the gift item

   • Select down to the variant level (e.g., size, color)

   • Note: Customer variant selection is coming

9. Choose whether the gift should auto-add to cart or require manual add

10. Add a Progress Bar to show shoppers how close they are to unlocking the gift

    • Configure text, breakpoints, icons, and bar style to match your brand

11. Configure your component

12. Click Complete offer setup

13. Review your Offer on the Modifications page

    • Confirm the gift item, messaging, and progress bar are all set up correctly

14. (Optional) Click + Add modification to personalize the experience further

    • Swap banner images or PDP copy

    • Launch a dedicated homepage or PDP template with gift messaging throughout

15. Add Targeting to choose which shoppers you want to see this gift with purchase

16. Save your Offer

17. Preview your Offer on desktop and mobile

18. When everything looks good, Schedule Your Offer Personalization or Activate to go live

19. Promote through email, SMS, and paid campaigns to maximize visibility