# How to Set Up a Free Gift With Purchase Threshold Offer

## Free Gift with Purchase Offer

You can use **Offers** to reward shoppers with a free gift once they cross a certain spend threshold. This is a powerful way to increase average order value (AOV), move inventory, and delight customers—without relying on deep discounting.

{% hint style="info" %}
Offer Personalizations & Offer Testing are available on Core, Plus, and Blue plans.
{% endhint %}

**Example:** Free gift on orders over $150, Free gift for an influencer audience, Free gift to VIPs\
\
**Goal:** Increase AOV with margin protection\
\
**Who:** All shoppers or targeted audience\
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**What:** Free gift with purchase (low-cost, high-perceived value)

**When:** Evergreen or seasonal

**Offer Type:** Threshold-based free gift\
\
**Amount:** Gift with \~$8 COGS has a perceived value of $30–40

#### Experience

* Timing: Evergreen or seasonal
* Where:
  * PDP
  * Cart
  * Checkout
  * Emails
* Display: Progress bar or unlock message
* Activation: Automatic when the threshold is hit

**Why it works:** Free gifts feel like a bonus to shoppers. Even if the cost is low for you (and often less than a discount), the perceived value is high. This motivates customers to add more to their cart while protecting your margins.

### How to Set Up This Offer in Intelligems

{% embed url="<https://www.loom.com/share/589cea24a25d464ca2a76c6affa667ea>" %}

1. Go to Personalizations > **Offers**
2. Select **Free Gift** as the offer type
3. Add an **Offer name** (internal) example: *Free Gift on Orders over $150*
4. Add a **Discount name** shoppers will see in cart and checkout, example: *Free Gift!*
5. Set your **minimum purchase requirement**
   * Choose **Subtotal of items** (example: $150)
6. Select which **products are eligible**
   * Defaults to all products
   * Narrow by Product Type, Vendor, Status, Collections, or individual SKUs
7. Decide if the free gift can **combine with other Shopify discounts**
8. Choose the **gift item**
   * Select down to the variant level (e.g., size, color)
   * Note: Customer variant selection is coming
9. Choose whether the gift should **auto-add to cart** or require manual add
10. Add a **Progress Bar** to show shoppers how close they are to unlocking the gift
    * Configure text, breakpoints, icons, and bar style to match your brand
11. Configure your component
12. Click **Complete offer setup**
13. Review your Offer on the **Modifications page**
    * Confirm the gift item, messaging, and progress bar are all set up correctly
14. *(Optional)* Click **+ Add modification** to personalize the experience further
    * Swap banner images or PDP copy
    * Launch a dedicated homepage or PDP template with gift messaging throughout
15. Add **Targeting** to choose which shoppers you want to see this gift with purchase
16. **Save** your Offer
17. **Preview** your Offer on desktop and mobile
18. When everything looks good, **Schedule Your Offer Personalization** or **Activate** to go live
19. Promote through **email, SMS, and paid campaigns** to maximize visibility


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