# How to Set Up a Free Shipping Threshold Offer

## Free Shipping Threshold Offer

You can use **Offers** to power Free Shipping promotions. This type of offer reduces friction for customers, increases conversion, and incentivizes higher spend when paired with a threshold.

{% hint style="info" %}
Offer Personalizations & Offer Testing are available on Core, Plus, and Blue plans.
{% endhint %}

{% hint style="warning" %}
With Offer Testing we can discount rates regardless of where they are provided from, including third party rate providers. We *cannot* increase the threshold already set in a third party to be higher, only lower.\
\
To configure with a third party app, you will need to take one of two actions:

1. The highest threshold needs to be set in the third party app. The Offer will discount it at various thresholds.
2. Remove the threshold rule from their third party shipping app entirely.

\
Customers using native Shopify shipping won't need to make any adjustments.
{% endhint %}

**Examples:** Free standard shipping at $75+, Free expedited shipping at $150+

**Goal:** Conversion optimization + AOV increase

**Who:** Universal shoppers

**What:** Free shipping when spend threshold is met

**When:** Evergreen or seasonal

**Offer Type:** Free Shipping Threshold

**Amount:** $75 spend (adjustable to your margins and shipping costs)

***

**Offer Experience**

* Timing: Evergreen or time-limited campaign
* Where:
  * Cart and checkout
  * Homepage banners
  * PDP shipping callouts
  * Emails
* Display: Progress bar or unlock message, shipping banners
* Activation: Automatic when spend threshold is met

**Why it works:** Free shipping reduces cart abandonment, meets customer expectations, and encourages larger baskets to unlock the perk.

### How to Set Up This Offer in Intelligems

{% embed url="<https://www.loom.com/share/83022b093b9d40678e3ae62a15f27b9b?sid=23152c95-d144-4c2e-a3ac-55f13012cd3c>" %}

1. Go to Personalizations **→ Offers**
2. Select **Free Shipping**
3. Add an **Offer name** (internal), e.g., *Free Shipping on orders over $75*
4. Add a **Discount name** that customers will see in cart/checkout, e.g., *Free shipping!*
5. Set your **minimum purchase requirements**
   1. Choose **Subtotal of items**, and enter $75
6. Select how you want the free shipping to be powered
   1. By default, it's powered by **Intelligems** (recommended)
7. Select which ship-to countries you want this offer to apply to
8. Choose which **shipping rates** qualify
   1. We recommend matching the free shipping rate you have set up in Shopify *example:* Free Standard Shipping
9. Add components like **Progress Bar** to nudge customers toward the threshold
10. Click **Continue to Component**
11. Configure text, dynamic variables, colors, and style to match your brand
12. Click **Next** and then **Complete Offer Setup**
13. Review the setup in the **Modifications page** to confirm the collection and content changes
14. *(Optional)* Use **+ Add modification** to personalize the clearance campaign
    1. Swap in seasonal clearance imagery
    2. Update PDP or homepage copy
    3. Launch a dedicated clearance template
15. Add **Targeting** to choose which shoppers you want to see this free shipping offer
16. **Save** your Offer
17. **Preview** on desktop and mobile
18. **Schedule** start and stop times to align with your seasonal calendar, or activate immediately
19. Promote the clearance across **emails, SMS, and paid campaigns** to maximize awareness


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