How to Set Up an Additional Discount for New Subscriptions

A new subscription discount gives hesitant shoppers the extra nudge to commit to a subscription. Unlike a blanket sitewide discount, this offer is targeted and purposeful — it rewards the subscription action specifically, which protects your margins on one-time purchasers.

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At a Glance

Goal	Increase subscription conversion
Who	Shoppers who haven't subscribed yet
What	An additional percentage or dollar discount on their first subscription order
When	Always-on or during a campaign push
Offer Type	Amount off products

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Why It Works

Subscriptions have a higher perceived commitment than a one-time purchase. An incremental discount lowers that barrier without requiring you to discount your whole catalog — and because it's subscription-specific, it reinforces the value of subscribing rather than just buying once.

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How to Set Up This Offer in Intelligems

1. Go to Personalizations > Offers

2. Select Amount off products

3. Define the discount name — this will be shown to customers in cart and at checkout

   • e.g. 10% Extra Off Your First Order

4. Select your discount value and amount

   • Percentage off item — most common for subscription incentives (e.g. 10–20%)

   • Dollar off per item — useful for higher AOV products where a flat amount feels more meaningful

5. Set minimum purchase requirements if applicable

   • Quantity of items — require X items in cart

   • Subtotal of items — require $X before the discount applies

   • No minimum — discount applies automatically

6. Scope the discount to specific products if needed

7. Choose whether to combine with other discounts

8. Choose the purchase type — for this offer, you'll want to select "Subscription purchases only" to limit the discount to orders where a subscription item is being purchased

9. Add components like an Offer message or Progress Bar to surface the discount to shoppers

10. Click Complete offer setup

11. Add any modifications — e.g. update PDP content or a banner to highlight the first-time subscriber offer

12. Under Targeting, set the audience to first-time subscribers / non-subscribers

    • You can use URL-based targeting to limit visibility to shoppers who arrive via a specific link or campaign

13. Save your Offer

14. Preview on desktop and mobile

15. Schedule or Activate — set a start and optional stop time if running as a limited-time push

Tip: Consider A/B testing the discount amount using Offer Testing to find the discount amount that maximizes subscription conversion without over-discounting. Even a 5% difference in the offer amount can meaningfully impact your margin per subscriber.