# How to Set Up an Additional Discount for New Subscriptions

A new subscription discount gives hesitant shoppers the extra nudge to commit to a subscription. Unlike a blanket sitewide discount, this offer is targeted and purposeful — it rewards the subscription action specifically, which protects your margins on one-time purchasers.

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#### **At a Glance**

|                |                                                                               |
| -------------- | ----------------------------------------------------------------------------- |
| **Goal**       | Increase subscription conversion                                              |
| **Who**        | Shoppers who haven't subscribed yet                                           |
| **What**       | An additional percentage or dollar discount on their first subscription order |
| **When**       | Always-on or during a campaign push                                           |
| **Offer Type** | Amount off products                                                           |

***

#### **Why It Works**

Subscriptions have a higher perceived commitment than a one-time purchase. An incremental discount lowers that barrier without requiring you to discount your whole catalog — and because it's subscription-specific, it reinforces the value of subscribing rather than just buying once.

***

#### **How to Set Up This Offer in Intelligems**

1. Go to **Personalizations > Offers**
2. Select **Amount off products**
3. Define the **discount name** — this will be shown to customers in cart and at checkout
   * e.g. *10% Extra Off Your First Order*
4. Select your **discount value and amount**
   * **Percentage off item** — most common for subscription incentives (e.g. 10–20%)
   * **Dollar off per item** — useful for higher AOV products where a flat amount feels more meaningful
5. Set **minimum purchase requirements** if applicable
   * Quantity of items — require X items in cart
   * Subtotal of items — require $X before the discount applies
   * No minimum — discount applies automatically
6. Scope the discount to **specific products** if needed
7. Choose whether to **combine with other discounts**
8. Choose the **purchase type** — for this offer, you'll want to select **"Subscription purchases only"** to limit the discount to orders where a subscription item is being purchased
9. Add **components** like an Offer message or Progress Bar to surface the discount to shoppers
10. Click **Complete offer setup**
11. Add any **modifications** — e.g. update PDP content or a banner to highlight the first-time subscriber offer
12. Under **Targeting**, set the audience to first-time subscribers / non-subscribers
    * You can use URL-based targeting to limit visibility to shoppers who arrive via a specific link or campaign
13. **Save your Offer**
14. **Preview** on desktop and mobile
15. **Schedule or Activate** — set a start and optional stop time if running as a limited-time push

> **Tip:** Consider A/B testing the discount amount using Offer Testing to find the discount amount that maximizes subscription conversion without over-discounting. Even a 5% difference in the offer amount can meaningfully impact your margin per subscriber.


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