# How to Set Up Seasonal Clearance Discount

## Seasonal Clearance Extra 20% off Sale Collection

You can use **Offers** to power your end-of-season clearance sales. This is ideal when you need to move through remaining inventory quickly, whether that’s last sizes, discontinued SKUs, or seasonal products. With Intelligems, you can easily set up an **extra discount** on your Sale Collection, layer on tiered discounts, and pair it with urgency messaging to drive faster sell-through.

{% hint style="info" %}
Offer Personalizations & Offer Testing are available on Core, Plus, and Blue plans.
{% endhint %}

**Examples:** End-of-season extra 20% off, last-size markdowns

**Goal:** Inventory management

**Who:** Universal shoppers

**What:** Extra % off or tiered discount, applied to clearance items

**When:** Seasonal end dates, time-limited windows

**Offer Type:** Percentage off order (most common), or tiered volume discounts

**Amount:** 20–40% depending on stock urgency

***

#### Offer Experience:

* **Timing:** Time-limited, tied to seasonal end dates
* **Where:**
  * Clearance pages
  * Homepage banners
  * Cart and checkout
  * Email and SMS
* **Display:** Urgency-driven messaging (countdowns, low-stock alerts)
* **Activation:** Automatic, SKU-specific

**Why it works:** Customers expect deeper discounts during clearance sales. By making it time-bound and urgency-driven, you can quickly move through excess inventory and free up cash for new arrivals.

### How to Set Up This Offer in Intelligems

{% embed url="<https://www.loom.com/share/6b5e23efee78449b90d5901dccbfc89d?sid=c96ca0df-0bb7-4218-897e-1082c676fdbe>" %}

1. Go to Personalizations **→ Offers**
2. Select **Amount Off Order**
3. Add an **Offer name** (internal), e.g., *Extra 20% Off Sale Collection*
4. Add a **Discount name** that customers will see in cart/checkout, e.g., *Extra 20% Off*
5. Select the **discount value,** example: *Percentage off order*, set to 20%
6. Leave **minimum purchase requirements** blank unless adding spend thresholds
7. Select the **products/collections** to apply the discount to
   1. Choose your **Sale Collection** or **End-of-Season Collection** in Shopify
   2. You can also tag specific clearance SKUs
8. Decide if this discount should **combine with other Shopify discounts**
9. Add components like **Offer Messages** or **countdown timers** to drive urgency
10. Review the setup in the **Modifications page** to confirm the collection and content changes
11. *(Optional)* Use **+ Add modification** to personalize the clearance campaign
    1. Swap in seasonal clearance imagery
    2. Update PDP or homepage copy
    3. Launch a dedicated clearance template
12. Add **Targeting** to choose which shoppers you want to see this extra 20% off discount
13. **Save** your Offer
14. **Preview** on desktop and mobile
15. **Schedule** start and stop times to align with your seasonal calendar, or activate immediately
16. Promote the clearance across **emails, SMS, and paid campaigns** to maximize awareness


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