How to Set Up Seasonal Clearance Discount

Steps to launch a free gift with purchase threshold offer using an Offer Personalization

Seasonal Clearance Extra 20% off Sale Collection

You can use Offers to power your end-of-season clearance sales. This is ideal when you need to move through remaining inventory quickly, whether that’s last sizes, discontinued SKUs, or seasonal products. With Intelligems, you can easily set up an extra discount on your Sale Collection, layer on tiered discounts, and pair it with urgency messaging to drive faster sell-through.

Offer Personalizations & Offer Testing are available on Core, Plus, and Blue plans.

Examples: End-of-season extra 20% off, last-size markdowns

Goal: Inventory management

Who: Universal shoppers

What: Extra % off or tiered discount, applied to clearance items

When: Seasonal end dates, time-limited windows

Offer Type: Percentage off order (most common), or tiered volume discounts

Amount: 20–40% depending on stock urgency

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Offer Experience:

• Timing: Time-limited, tied to seasonal end dates

• Where:

  • Clearance pages

  • Homepage banners

  • Cart and checkout

  • Email and SMS

• Display: Urgency-driven messaging (countdowns, low-stock alerts)

• Activation: Automatic, SKU-specific

Why it works: Customers expect deeper discounts during clearance sales. By making it time-bound and urgency-driven, you can quickly move through excess inventory and free up cash for new arrivals.

How to Set Up This Offer in Intelligems

1. Go to Personalizations → Offers

2. Select Amount Off Order

3. Add an Offer name (internal), e.g., Extra 20% Off Sale Collection

4. Add a Discount name that customers will see in cart/checkout, e.g., Extra 20% Off

5. Select the discount value, example: Percentage off order, set to 20%

6. Leave minimum purchase requirements blank unless adding spend thresholds

7. Select the products/collections to apply the discount to

   1. Choose your Sale Collection or End-of-Season Collection in Shopify

   2. You can also tag specific clearance SKUs

8. Decide if this discount should combine with other Shopify discounts

9. Add components like Offer Messages or countdown timers to drive urgency

10. Review the setup in the Modifications page to confirm the collection and content changes

11. (Optional) Use + Add modification to personalize the clearance campaign

    1. Swap in seasonal clearance imagery

    2. Update PDP or homepage copy

    3. Launch a dedicated clearance template

12. Add Targeting to choose which shoppers you want to see this extra 20% off discount

13. Save your Offer

14. Preview on desktop and mobile

15. Schedule start and stop times to align with your seasonal calendar, or activate immediately

16. Promote the clearance across emails, SMS, and paid campaigns to maximize awareness