# Targeting Modes for Personalizations Intelligems offers two broad modes of Audience Targeting: **Permanent** and **Temporary.** * [**Permanent**](#permanent-audience) **-** is useful if once someone is eligible for a Personalization, and as long as that personalization is active you want them to continue to receive that experience. * [**Temporary**](#temporary-audience) - is useful if the conditions by which someone qualifies may "expire". For example, if you target New Visitors, a new visitor will see a Personalization but eventually no longer qualify. Similarly, if someone who comes via a specific link qualifies, after a certain amount of time they may no longer qualify.
## **Permanent Audience** A **Permanent Audience** is a group of users that are permanently included or excluded from a Personalization. Once a user is evaluated and placed in or excluded from a permanent audience, their status remains unchanged for the duration of the experiment. #### Characteristics: * **Static Assignment**: Once assigned, users in a permanent audience will not be re-evaluated for inclusion or exclusion based on behavior or conditions. * **No Expiration**: Users who are included or excluded from a permanent audience are never automatically re-evaluated after a certain time period. ### Temporary Audience A **Temporary Audience** is a group of users who are dynamically included or excluded from a Personalization based on an evaluation frequency. Users in a temporary audience are re-evaluated periodically to determine if they should remain included in the experiment or be excluded. #### Characteristics: * **Dynamic Assignment**: Users are periodically evaluated to see if they should remain in the audience. This re-evaluation happens after a set period (called the **evaluation frequency**). * **Evaluation Frequency**: This is the number of days between re-evaluations. During each re-evaluation, the user can be included or excluded based on the defined conditions. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.intelligems.io/personalizations/targeting-personalizations/targeting-modes-for-personalizations.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.