Post-purchase Experience Use Cases

Post-purchase experiences are available on the Smart Checkout & Post-Purchase and Unlimited plans. They work on every Shopify plan, including stores that aren't on Shopify Plus.

The post-purchase page is the one moment where a shopper has already paid and their payment details are still on file. Adding a product takes one click, so a small offer here can lift AOV without touching checkout itself.

Every use case below is a Post-purchase Upsell experience. Build the offer once, then choose how to run it:

• Run a test. Split traffic between offers and let the results tell you which one earns more per order.

• Create a personalization. Show one offer to everyone, or only to shoppers whose order meets a rule you set.

Tests vs. Personalizations

Where to start

Use case	What it moves
The Add-On Audition	Finds the product shoppers will actually accept as an add-on
The Discount Decision	Shows what a discount costs you in margin against what it buys in acceptance
Recs vs. Picks	Tests Shopify's recommendations against a list you pick yourself
The Countdown Question	Measures whether a visible deadline moves shoppers or just adds noise

Before you run any of these

Post-purchase offers only render on orders Shopify allows them on. Accelerated checkouts (Shop Pay, PayPal, Apple Pay, Google Pay, and buy-now-pay-later services), gift-card-only orders, local pickup and local delivery, draft orders, orders under $0.50, and orders placed in a currency other than your store's primary currency all skip the page. Read the full list before you size the traffic you expect.

Post-Purchase Upsell FAQs