> For the complete documentation index, see [llms.txt](https://docs.intelligems.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.intelligems.io/post-purchase-experiences/getting-started-with-post-purchase-upsells/post-purchase-experience-use-cases/the-countdown-question.md).

# The Countdown Question

The post-purchase offer already expires. Shopify holds the order for up to 60 minutes, and once the shopper accepts, declines, or the window closes, the order goes to fulfillment. The countdown timer makes that deadline visible.

It's off by default, which makes on-versus-off a clean test.

*What this test design might look like:*

|                     | **Control** | **Variant A**  |
| ------------------- | ----------- | -------------- |
| **Countdown timer** | Off         | On, 10 minutes |

{% hint style="info" %}
The timer duration has to be equal to or less than the **Offer expires after** value in General Settings. Decide what happens when it runs out too: the timer can disappear, or it can show expired text you write.
{% endhint %}

If the timer wins, the same setting is worth revisiting alongside your offer expiration. A shorter hold with a shorter timer is a different test from a visible deadline on the full 60 minutes. Both live in General Settings, covered in [How to Set Up a Post-Purchase Upsell Experience](/post-purchase-experiences/getting-started-with-post-purchase-upsells/how-to-set-up-a-post-purchase-upsell-personalization-or-test.md).


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