Getting Started with Post-Purchase Upsells

A complete guide to using Intelligems' Post-Purchase Upsells to present targeted product offers immediately after checkout.

Testing and Personalization Post-Purchase upsells is available on the Smart Checkout & Post-Purchase and Unlimited plans.

What Are Post-Purchase Upsells?

A Post-Purchase Upsell is an offer shown to a customer immediately after they place an order. Because the customer has already committed and their payment details are saved, accepting an upsell requires just one click.

In Intelligems, you can create, customize, target and A/B test post-purchase offers.

Here's the end-to-end flow:

1. A customer completes checkout on your store.

2. Intelligems evaluates your active post-purchase offers against the customer's order and any targeting rules you've set.

3. A matching offer is displayed as a clean, on-brand upsell page. At this point, Shopify places a temporary hold on the order. This gives the customer up to 60 minutes to interact with the upsell before it's sent to fulfillment.

4. If the customer accepts an upsell, the product is added to their existing order in Shopify. Your fulfillment team or warehouse will see a single order with all items included, not a separate order.

5. Once the customer accepts, declines, or the 60-minute window expires, the order is released and sent to fulfillment as normal.

6. Revenue from accepted upsells is tracked in Intelligems and attributed to the correct offer or A/B test variant.

Why Post-Purchase Upsells?

The order confirmation page is a uniquely high-intent moment. The customer just said yes to your brand. Post-Purchase Upsells let you capitalize on that momentum to increase average order value without disrupting the purchase experience.

Key benefits:

• Boost revenue when purchase intent is highest

• Remove friction with one-click add-to-order

• Consolidate your upsell stack inside Intelligems

• A/B test offers, products, and messaging with trusted analytics

What You Can Test

Because Post-Purchase Upsells are built into Intelligems' experimentation framework, you can A/B test key elements of your offer:

• Which products convert best as upsells

• Discount level (percentage off, fixed amount, or no discount)

• Offer headline and description copy

• Button text and call-to-action framing

Post-Purchase Upsells use a separate pricing mechanism from Intelligems' Price Tests. You cannot run a price test on the upsell product price itself, but you can test discount levels as part of your offer configuration.

How to Access Post-Purchase Upsells

You can find the Post-Purchase Upsells feature in your Intelligems dashboard:

1. Log into your Intelligems account

2. Navigate to the "Post-Purchase" section in the left-hand navigation

3. Click the type of modification you'd like to create