What You Can Test

Intelligems is a profit optimization platform for Shopify. You can A/B test and personalize site content, discounts, prices, shipping rates, checkout, and post-purchase upsells, then measure each one on conversion rate, AOV, revenue per visitor, and gross profit per visitor.

Everything on this page is an experience. You build the change once, then run it as a test to split your traffic and find out which version wins, or as a personalization to show it to a specific audience, always on.

Every row links to the setup guide for that experience.

Tests vs. Personalizations

Content

If you want to	How you build it	Requirements	Source
Test PDP copy and headlines	Content Edits	Smart Content	How to Set Up a Content Edit
Test product imagery	Content Edits	Smart Content	Testing Different Imagery
Test announcement bar text	Content Edits	Smart Content	Testing Announcement Bar Text
Test the navigation menu	Content Edits	Smart Content	Navigation Menu
Test cart elements	Content Edits	Smart Content	Testing Cart Elements
Test express payment options	Content Edits	Smart Content	Testing Express Payment Options
Move best sellers higher on the homepage	Content Edits	Smart Content	Show Best Sellers Higher up on Your Homepage
Show content based on quiz answers	Content Edits plus Custom Audience	Quiz tool	Use Your Quiz Data to Show Personalized Content
A/B test two landing pages on different URLs	Redirects	Smart Content	How to Set Up a Redirect
Split-test a landing page campaign	Redirects	Smart Content	Landing Page Testing
Test an alternate page layout	Template Change	Smart Content	How to Set Up a Template Change
Test blog templates	Template Change	Smart Content	Testing Blog Templates
Test a brand new theme before you switch	Theme Change	Smart Content	Testing a Brand New Theme
Swap the live theme for a variant	Theme Change	Smart Content	How to Set Up a Theme Change
Inject your own CSS and JavaScript	Styles & Javascript	Smart Content	How to Set Up a Styles & JavaScript Experience
Build the change without a developer	Visual Experience Builder	Smart Content	Visual Experience Builder
Have AI build the change	AI Visual Builder	Smart Content	Visual Experience Builder

Merchandising

If you want to	How you build it	Requirements	Source
Discount specific products by percent or amount	Amount off Products	Smart Merchandising or Smart Pricing	Amount off Products
Apply an automatic cart-wide discount	Amount off Order	Fixed amounts don't convert through Shopify Markets	Amount off Order
Run buy more save more by spend	Volume Discount	Up to 7 tiers, highest qualifying tier applies	Buy More, Save More Volume Discount
Run quantity breaks by units	Volume Discount	Up to 7 tiers	Buy More, Save More Quantity Discount
Run buy 2 get 1 free, BOGO, or BXGY	Buy X Get Y (BXGY)	Smart Merchandising	Buy More, Save More Quantity Discount
Give a free gift once the cart hits a threshold	Free Gift	Smart Merchandising	Free Gift With Purchase Threshold
Let shoppers choose their free gift	Free Gift plus Cart GWP Picker	Variant picker shipped Jun 15	Cart GWP Picker
Give a free gift for new subscriptions	Free Gift	Subscription app required	Free Gift for New Subscriptions
Add an extra discount for new subscriptions	Amount off Products	Discount lives in your subscription app	Additional Discount for New Subscriptions
Run a holiday sale	Amount off Products or Order	Smart Merchandising	Holiday Sale
Run an early access sale for subscribers	Amount off Order plus Audience Targeting	Smart Merchandising	Early Access Sale
Run a seasonal clearance extra percent off	Amount off Products	Smart Merchandising	Seasonal Clearance Discount
Give an influencer, ambassador, or affiliate an exclusive discount	Amount off Order plus Custom Audience	Smart Merchandising	Partner Offer
Show upsells on the product page and in the cart	Onsite Upsells	Smart Merchandising	How to Set Up Onsite Upsells
Win back cart abandoners with an offer	Content Edits plus Custom Audience	Smart Content	Get Cart Abandoners to Buy
Trade a discount for an email address	Content Edits plus Klaviyo	Klaviyo integration	Get More Email Subscribers
Show a progress bar toward the offer in the cart	Offer Progress Bar component	Doesn't work out of the box on headless	Progress Bar
Add quantity buttons to the product page	Quantity Buttons component	Installed via the Intelligems script	Quantity Buttons
Announce the offer with a pop-up or slide-out	Offer Message component	Homepage only, cannot be moved	Offer Message

Pricing

If you want to	How you build it	Requirements	Source
Find the price that makes you the most profit	Price Change	Smart Pricing	How to Set Up a Price Change
Test a higher and a lower price at the same time	Price Change	Smart Pricing	The Straddle
Push price in one direction and confirm it	Price Change	Smart Pricing	The Double Down
Test strikethrough or compare-at pricing	Price Change	Smart Pricing	The Strikethrough
Test compare-at price as a field	Content Edits	Smart Content	Testing Compare-At Prices
Test subscription prices	Price Change via duplicate products	Recharge, Stay.ai, Skio. Duplicate products is the only path since Jun 30	Testing Prices with Subscriptions
Test prices in more than one currency	Price Change	Smart Pricing, unlimited option	Multi-Currency Testing
Work out whether a price cut or a discount converts better	Price Change vs Amount off Products	Pricing and Smart Merchandising	The Great Discount Debate
Work out whether a volume discount beats a price discount	Volume Discount vs Price Change	Pricing and Smart Merchandising	Savings Showdown
Test a tariff surcharge on or off	Content Edits	Smart Content	Tariff Testing: On vs Off
Test price alongside quantity buttons on the PDP	Price Change plus Quantity Buttons	Tier config is shared across all groups	Price Test with Quantity Buttons

Shipping

If you want to	How you build it	Requirements	Source
Find your optimal free shipping threshold	Free Shipping, or Shipping Rates	Smart Shipping. Free Shipping works on any Shopify plan. Shipping Rates needs Shopify Advanced or Plus	Find Your Optimal Free Shipping Threshold
Test two thresholds against each other	Free Shipping	Smart Shipping. Thresholds read your store's default currency	The Threshold Trials
Test flat versus tiered shipping rates	Shipping Rates	Smart Shipping and Shopify Advanced or Plus. Only one Shipping Rates experience can exist at a time	The Flat Fee Face Off
Change what shipping costs by zone or weight	Shipping Rates	Smart Shipping and Shopify Advanced or Plus, because rate changes use Shopify's third-party carrier API	How to Set Up a Shipping Rates Experience
Show returning visitors lower shipping	Shipping Rates plus Audience Targeting	Smart Shipping and Shopify Advanced or Plus	Show Returning Visitors Lower Shipping Prices
Show a shipping progress bar in the cart	Global Styles component	Smart Shipping. Headless storefronts need their own implementation	Shipping Progress Bar Integration
Show the same threshold at checkout	Shipping progress bar block	Smart Shipping and Shopify Plus	Shipping Experiences Overview
Change shipping copy per group in the announcement bar	Content Edits	Smart Content	Shipping Experiences Overview

Checkout

Every row needs Shopify Plus.

If you want to	How you build it	Requirements	Source
Add a product upsell at checkout	Upsell	Smart Checkout & Post-Purchase, Shopify Plus	Single Product Upsell at Checkout
Test showing one upsell versus three	Upsell	Smart Checkout & Post-Purchase, Shopify Plus	Product Upsell Test at Checkout
Show trust badges and brand promises at checkout	Trust Badge	Smart Checkout & Post-Purchase, Shopify Plus	Brand Promise Badge Icons
Show social proof at checkout	Static Image	Smart Checkout & Post-Purchase, Shopify Plus	Single Image Social Proof
Show an influencer endorsement at checkout	Static Image	Smart Checkout & Post-Purchase, Shopify Plus	Single Image Influencer Endorsement
Show a shipping cutoff message at checkout	Call Out	Smart Checkout & Post-Purchase, Shopify Plus	Shipping Cutoff Message
Add urgency with a countdown at checkout	Countdown Timer	Smart Checkout & Post-Purchase, Shopify Plus	Checkout Experiences Overview
Show your logo at checkout	Brand Logo	Smart Checkout & Post-Purchase, Shopify Plus	Checkout Experiences Overview
Add a plain text block at checkout	Text Only	Smart Checkout & Post-Purchase, Shopify Plus	Checkout Experiences Overview
Measure a Shopify Rollouts checkout test	Analytics	Smart Checkout & Post-Purchase, Shopify Plus	Measuring a Shopify Rollouts Checkout Test

Post-purchase

If you want to	How you build it	Requirements	Source
Offer a one-click upsell after checkout	Post-purchase Upsell	Every Shopify plan, no Plus needed	How to Set Up a Post-purchase Upsell
Chain several offers after the order	Post-purchase Funnel	Coming soon, one-step offers only today	Post-purchase Experiences Overview

---

Targeting, measurement, and integrations

These work across every module, so they aren't tied to any one section above.

Targeting

If you want to	How	Source
Personalize by country	Common Audience	Audience Targeting
Personalize by device	Common Audience, tablet counts as mobile	Audience Targeting
Personalize new versus returning visitors	Common Audience, visitor not customer	Audience Targeting
Personalize by traffic source	Common Audience, GA-standard channel rules	Audience Targeting
Personalize by UTM parameter	Custom Audience	Audience Targeting
Personalize by landing page	Custom Audience	Audience Targeting
Personalize by referring domain	Custom Audience	Audience Targeting
Personalize by city or state	Cookie condition on ig-location	Audience Targeting
Personalize by Klaviyo segment, including past purchasers	Klaviyo Segment condition	Klaviyo Integration
Personalize with arbitrary JavaScript	JavaScript Expression condition	Audience Targeting
Assign specific audiences to specific groups	Advanced Targeting	Audience Targeting
Personalize by currency	Currency Targeting	Currency Targeting
Limit an experience to certain pages	Page Targeting	Page Targeting
Stop two experiences overlapping	Mutually Exclusive Experiments	Mutually Exclusive Experiments

Measurement

If you want to	How	Source
Measure profit instead of conversion	Add COGS, shipping cost, transaction fee	How to Add Profit
See gross profit per visitor	Profit tab in Results	Profit
Measure subscription impact	Subscriptions metrics	Subscriptions
Calculate 90-day shopper LTV by group	Export plus recipe	90-Day Shopper LTV
Track a custom action as a metric	Custom Events	Testing Custom Events
Know when a result is real	Statistical Significance	Statistical Significance
See store performance outside a test	Sitewide Analytics	Sitewide Analytics
See a P&L view of performance	Performance P&L	Performance P&L
Compare audiences across the store	Audience Dive	Audience Dive
Tag Shopify orders by test group	Order tagging	Tagging Orders by Test Group
Export order-level results	CSV export	Exporting Experiment Data

Running experiences

If you want to	How	Source
Schedule an experience to start and stop	Set a start and end date on any experience	Scheduling an Experience
Roll out the winner to everyone	Roll the winning group out to all or a segment of your traffic	Rolling Out Tests

Integrations and developer surfaces

If you want to	How	Source
Send results to GA4, Amplitude, Heap, Segment, or Klaviyo	Integrations	Integrations
See heatmaps by test group with Clarity, Hotjar, or Heatmap.com	Heatmap Integrations	Integrations
Test shipping protection with Navidium, Corso, or SavedBy	Integrations	Integrations
Get alerts in Slack	Slack Integration	Integrations
Run on a headless storefront	Headless Storefronts. Components need your own front end	Headless Storefronts
Read experience state in the browser	JavaScript API	Javascript API
Pull results programmatically	External API	External API
Query Intelligems from an LLM	MCP Server	MCP Server

Where to go next

If you're already in the app with something you want to try, Which experience should I build? maps the same ground by experience type.

If you don't have a hypothesis yet, Quick Start Experiences has tests and personalizations you can launch in about 15 minutes.

If you don't see what you're looking for, reach out to our support team here.