Checkout Experiences Library
Learn how to build 4 Checkout Experiences in your store
We built Checkout Experiences to be the best checkout tool to power content right on your Checkout page to improve conversion, AOV, and profit per visitor, right inside of Intelligems.
How to Think About Checkout Experiences
Every great checkout experience comes down to three simple questions: Where, Who, and What. Together, these three pieces form the backbone of your checkout strategy, shaping how you communicate trust, urgency, and brand values at the final step of the journey.
Where does it appear?
The location of your block is one of the biggest levers for conversion impact.
Above the Order Summary: Build trust right before customers review their cart totals.
Below the Order Total: Reinforce key benefits before payment (for example, free returns or warranty).
Above the Payment Section: Encourage final commitment with social proof or guarantees.
Bottom of Checkout: Use closing reassurance like “Secure payment processing” or “Ships in 24 hours.”
Each position changes the customer’s perception, from confidence before commitment to relief after reassurance.
Who should see it?
Checkout Experiences can be customized and targeted to reach the right customer segments.
All Visitors: Use universal trust signals like badges and guarantees.
New vs. Returning Visitors: Offer reassurance for first-time buyers or special perks for repeat customers.
Geographic Targeting: Display shipping promises or payment methods specific to a customer’s region.
A well-targeted checkout experience feels personal, not generic, and reinforces confidence in the brand.
What do you want to communicate?
The content of your checkout block should answer one question:
“What message will help a shopper complete their purchase with confidence?”
Trust & Assurance: Secure checkout, SSL encryption, 30-day returns, warranty.
Value Reinforcement: Free shipping, lifetime guarantee, made in USA, sustainably sourced.
Social Proof: “Trusted by 100,000+ customers” or influencer endorsements.
Urgency or Timeliness: “Orders placed before 2 PM ship same day.”
Each message plays a role in reducing hesitation and improving conversion at the finish line.
Pro Tip: A Checkout Experience can include multiple blocks. Combine a trust badge above your payment section with a social proof header or image block for maximum impact.
Why it matters
Checkout is your most valuable piece of real estate. A few well-placed words or icons can be the difference between an abandoned cart and a completed sale. By pairing the right message, to the right audience, in the right place, you create trust and momentum that carry shoppers across the finish line.
Put simply: A great checkout experience builds confidence, clarity, and connection, all in service of higher conversion and happier customers.
4 Checkout Experiences To Build Right Now with Intelligems
Header – 100,000 Happy Customers
Image – Influencer Endorsement
More Checkout Experience Ideas
Once you’ve watched the walkthrough videos above, explore these examples for inspiration. Each one can be built directly using checkout blocks in Intelligems.
Callout Blocks
Bold, single-line trust or reassurance statements.
Trusted by 1M+ Customers — Brand authority and social proof
Free Shipping on orders over $100 — Confirm benefit already earned
Holiday Delivery Guarantee — “Order now, arrives by Dec 24”
100% Satisfaction Guaranteed — Comfort against buyer’s remorse
New Customer? No Worries — Easy Returns — Welcome new buyers
Limited Stock — Secure Your Order Now — Light urgency near payment
30-Day Free Returns — Deepen return confidence
Ships in 24 Hours — Prevent hesitation over fulfillment speed
Lifetime Warranty Promise — Reinforce quality and durability
Questions? We’re Here to Help — Support presence builds trust
Order Protection Included — Call out Route or Corso coverage
Gift-Friendly Checkout — “Free gift receipt & exchange options”
Price Match Guarantee — Remove price-shopping hesitation
Made in the USA / Local Craft — Values-based purchase reinforcement
Trusted Since 2012 — Brand heritage and trust signal
Family Owned & Operated — Emotional brand connection
Student / Military Discounts Available — Value reinforcement
Badge Tiles / Badge Lists
Multiple icons or certification badges.
Secure Payment Guarantee — Visa, Mastercard, SSL, Shop Pay
Buy Now, Pay Later Options — Afterpay, Klarna, Shop Pay
Verified Reviews Badge Row — “4.8★ from 10,000+ reviews”
Satisfaction Icons Set — Returns, Support, Secure grouped icons
Certifications & Ethical Icons — Fair Trade, Organic, FSC imagery
Carbon Neutral Shipping Badge Set — Environmental trust icons
Image Blocks
High-impact single images or seals.
Sustainably Sourced Materials — Ethical reassurance
Ethical Supply Chain Promise — Worker standards and sustainability
Climate Friendly Shipping — Carbon offset note
Handcrafted Quality — Craftsmanship and artisan value
Local Business Badge — “Family Owned” or “Handmade Locally”
Eco Certification Seal — Example: “Certified B-Corp”
Brand Story Signature Image — Founder signature or brand pledge
Donation Promise Image — “1% of sales donated” seal
Lifetime Guarantee Seal — Bold guarantee icon image
Magazine or Press Feature Badge — “As seen in Vogue / GQ”
Influencer or Brand Ambassador Quote — “Guy Fieri’s favorite cookware”
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