Targeting Personalizations

Once you’ve set up Modifications, go to the Targeting tab to optionally decide who should see the Personalization once it’s active. Personalizations by default show to all visitors.

Audience Targeting

Intelligems offers three ways of picking an audience for a Personalization.

• Common Audience: limit to users on certain devices, new or returning, channels, or countries. You can read about this in depth here.

• Custom Audiences: use additional conditions such as cookie, landing page, custom javascript, and define complex logic to combine them. You can read about this in depth here.

• Link-based: This option is used if you would prefer for the Personalization to only be accessible for a link. Intelligems will create a custom link for you, which you will then need to use in the locations you wish to drive traffic from. ****To use this option, select "Link" and input what page you'd like visitors to land on - if not just the homepage. After saving your Personalization, your unique link will be accessible here or from the Personalizations list. You can change this link at any time if you’d prefer to have some people land on a different page. The Intelligems link builder simply appends a special parameter to whatever URL you specify, which ensures that a visitor coming through that link is assigned that Personalization going forward as long as it’s active - regardless of the presence of the link on subsequent visits.

Legacy Campaigns advanced targeting: Intelligems legacy Campaigns offered an ‘Advanced Targeting’ option, which is not available for Personalizations. Any Campaigns with this targeting that have been converted to Personalizations should continue to function correctly but you will not be able to use this targeting when creating new Personalizations. If you believe your previous campaigns have been affected or you have any concerns you should reach out to the Intelligems team.

Audiences ignored in Tests: Intelligems allows you to Test Personalizations containing Offers against eachother to see which one is more effective before activating it. Note that the audience targeting rules of individual Personalizations are ignored when testing in lieu of test-wide audience targeting settings. Learn more about testing Personalizations here.

Currency Targeting

You can also show Personalizations only to users shopping in a certain currency if your site supports multiple currencies. This can be combined with any of the audience targeting settings.

Read more about currency targeting in the context of tests here.

Page Targeting

By default, your modifications apply to all site pages. But you may for example decide that a certain popup or javascript button behavior should be limited only to one or more product pages. Use Page Targeting to limit which pages your modifications apply to.

Page targeting can be used if your Modifications are limited to Template Changes, Content Edits, CSS/JS, and Offers.

Note that the same targeting applies to all modifications in the Personalization. There is currently no way to limit some Modifications to one page and others to another. Here is how page targeting acts for each modification:

• Template change, Onsite Edits, CSS/JS: the changes are only shown on selected page(s)

• Offers: popup widgets only display on selected page(s). There is no way to hide updated prices, progress bar widgets, or quantity buttons from the cart and checkout pages.

Next Steps

Once you’ve set up your Targeting, you can go on to:

• Preview: Make sure everything looks and functions correctly on your site before activating the Personalization. Click here to read our Preview guide.

• Activate the Personalization: You can pause and resume as many times as you need, which helps with recurring promotions.