Intelligems Docs
  • Welcome to Intelligems
  • Getting Started
    • Getting Started
    • Adding Intelligems Script to your Theme
    • Updating the Intelligems Script
    • Common Use Cases
      • Price Test Common Use Cases
        • The Straddle
        • The Double Down
        • The Strikethrough
        • The Great Discount Debate
        • Savings Showdown: Volume Discount vs. Price Discount
      • Shipping Test Common Use Cases
        • The Flat Fee Face Off
        • The Threshold Trials
      • Content Test Common Use Cases
        • Landing Page Testing
        • Testing a Brand New Theme
        • Testing Different Imagery
        • Testing Cart Elements
        • Testing Announcement Bar Text
        • Navigation Menu
        • Testing Checkout Blocks
      • Offer Test Common Use Cases
        • The Volume Discount Duel
        • Gifting Games
    • Best Practices
      • 🧪Test Design Best Practices
      • ✅Best Practices During a Test
    • General FAQs
  • Price Testing
    • Price Testing - Getting Started
    • Price Testing Integration Guides
      • Integration Guide using Shopify Functions
        • Step 1: Add Intelligems JavaScript
        • Step 2: Tag product prices
        • Step 3: Update your cart
        • Step 4: QA your integration, and publish your changes
      • Integration Guide using Checkout Scripts
        • Step 1: Add Intelligems JavaScript
        • Step 2: Tag product prices
        • Step 3: Add the Checkout Script
        • Step 4: Update your cart
        • Step 5: QA your integration, and publish your changes
      • Integration Guide using Duplicate Products
        • Step 1: Add Intelligems JavaScript
        • Step 2: Tag product prices
        • Step 3: Hide duplicate products from collections pages
        • Step 4: Configure duplicate products
        • Step 5: QA your integration, and publish your changes
      • Troubleshooting
        • How to Add the data-product-id and/or data-variant-id Attribute to an Element
      • Replo Page Builder
    • How to Set Up a Price Test
    • Price Test QA Checklist
    • Starting a Price Test
    • Ending a Price Test
    • Testing Prices with Subscriptions
      • Testing Prices with Recharge 2.0 or Stay.Ai
      • How to Set Up a Price Test using Duplicate Products and Recharge Subscriptions
      • How to Set Up a Price Test using Duplicate Products and Skio Subscriptions
      • Managing Duplicate Products when Redirecting to Duplicate PDPs
    • Multi-Currency Testing
    • Price Testing FAQs
  • Shipping Testing
    • Shipping Testing - Getting Started
    • How to Set Up a Shipping Test
    • Shipping Test QA Checklist
    • Starting a Shipping Test
    • Ending a Shipping Test
    • Shipping Progress Bar Integration
    • Shipping Testing FAQs
  • Content Testing
    • Content Testing - Getting Started
      • How to Set Up a Split URL Test
      • How to Set Up an Onsite Edits Test
      • How to Set Up a Template Test
      • How to Set Up a Theme Test
      • How to Set Up a Test using our JavaScript API
    • Content Test QA Checklist
    • Ending a Theme Test
    • Content Testing FAQs
  • Personalizations
    • Personalizations - Getting Started
    • Personalization Modifications
      • Offer Modifications
      • Progress Bars
      • Offers: Integrating Widgets
      • Offers: Running a Large Number of Offer Personalizations with Shopify Functions
      • Theme Personalization Precautions
    • Targeting Personalizations
    • Targeting Modes for Personalizations
    • Previewing Personalizations
    • Testing Offer Personalizations
    • Offers Limits
    • Offer Combinations
    • Scheduling Personalizations
    • Rolling Out Tests
    • Personalizations FAQs
  • General Features
    • Targeting
      • Audience Targeting
      • Currency Targeting
      • Page Targeting
      • Mutually Exclusive Experiments
      • Targeting FAQs
    • Onsite Editor
    • Image Onsite Editor
    • CSS and JavaScript Injection
  • Analytics
    • Overview
      • How orders and sessions are attributed to experiments
      • Order and revenue accounting
      • How experiment targeting affects analytics
    • Analytics FAQs
    • Metric Definitions
      • Revenue
      • Conversion Funnel
      • Profit
      • Subscriptions
    • Filters
    • Statistical Significance
    • Timeseries
    • Custom Events
      • Overview
      • CSS Selectors
      • Scoping to specific pages
      • Custom Javascript Events
      • Testing Custom Events
      • Using custom events in experiment analytics
    • How to Add Profit to Intelligems Analytics
    • How to Add Product Groups to Intelligems Analytics
    • Tagging Orders by Test Group in Shopify
    • Exporting Data
    • Data Sharing
  • Performance Optimization
    • Site Performance
    • Optimizing Your Price-Test Integration
    • Anti-Flicker Modes
    • Edgemesh
  • Integrations
    • Google Analytics 4 Integration
    • Amplitude Integration
    • Heap Integration
    • Segment Integration
    • Heatmap Integrations
      • Integrating with Microsoft Clarity
      • Integrating with Heatmap.com
      • Integrating with HotJar
    • Navidium Testing
  • Developer Resources
    • Javascript API
      • User Object
      • Price Object
      • Campaigns Object
        • campaigns.getAll()
        • campaigns.getGWP(options)
        • campaigns.setHistoryStatus(params)
    • Intelligems Theme Snippets
    • Advanced Settings
    • Cart Permalinks
    • Targeting By Customer Parameters
    • Custom Add to Cart and Order Completed Events
Powered by GitBook
On this page

Was this helpful?

  1. Analytics

Analytics FAQs

PreviousHow experiment targeting affects analyticsNextMetric Definitions

Last updated 1 month ago

Was this helpful?

I just started an experiment. How long does it take to see results in the analytics dashboard?

Data will arrive in nearly real-time, but there may be occasional delays. You should see data on visitors within about 30-60 seconds of their entrance into the experiment. Data on orders may take a little bit longer — generally they should appear within about 1 minute of the order being placed.

If you're not seeing data yet and have just started an experiment, the reason may be exclusions. Visitors who started their browsing session before an experiment started (i.e., they were "mid-session" when the experiment started) are excluded from analytics, as are visitors who have opened the experiment in Intelligems' preview mode. See more about these default filters .

Why doesn't the data align with Shopify or Google Analytics?

There are a few reasons why the data won't align perfectly with Shopify or GA in a given moment in time:

  • Intelligems shows data in nearly real-time, while Shopify and Google analytics typically have a lag of up to 1 day

  • Intelligems tracks conversion based on visitors instead of sessions. See more

  • By default, Intelligems filters out "outlier" orders (more than 3 standard deviations from the mean) to prevent rare, anomalously large orders skewing experiment results. See more under "Z-Score"

  • Intelligems includes only orders that are placed by visitors who were exposed to an experiment. This typically excludes orders outside of the "Online Store" sales channel (e.g. draft orders, subscription refills, app orders like Tapcart, etc.)

  • Intelligems cannot track orders through some quick checkout buttons, e.g., "Buy with Prime" — see the FAQ below this for more information on this

  • The dashboard may be filtered to "orders with target products" (i.e., orders with at least one product targeted by the experiment). See more under "Filter Orders by Product"

  • If your test uses , only users who passed the targeting rules would have entered the test, and therefore the results. This includes targeting based on currency or location, UTMs, device types, whether they are new or returning, or whether they have hit a page you are targeting in the test. See more

  • For Split URL and template tests, which are naturally focused on a specific set of pages, visitors enter the experiment only once they have visited one of the origin pages (typically, this is the control page). Visitors who did not reach one of these pages would not be included in analytics. See more

  • For Split URL tests specifically, you may notice a discrepancy between Intelligems and Shopify's "Landing Page" reporting. When a visitor lands on an origin page and redirects them to one of the test pages, that redirect executes client-side. Shopify may register the origin page as the landing page for these visitors, even though they are immediately redirected to a test page. This makes the landing page reporting unreliable during the duration of the experiment, and there it cannot be compared to Intelligems' test group reporting. We strongly recommend relying on Intelligems' reporting, rather than Shopify's, to analyze these experiments in particular

If you still think the numbers don't align, of what you're seeing in Shopify or another analytics app, and what test results you are looking at, and we can help look into it.

How does Intelligems track conversion rate?

Intelligems tracks our conversion rates based off of visitors instead of sessions.

Here's the difference between the two: In Shopify, sessions are the total number of interaction periods a user has with a store, while visitors are the total number of unique people who access the website:

Sessions: A session is counted each time a user interacts with the store, such as by searching or entering the store's URL directly. A session can also be initiated when a user logs in to the website. However, a single user can have multiple sessions if they leave and return to the store, or if they use different devices to interact with the store. A session ends after 30 minutes of inactivity or at midnight UTC. Because of this, the number of sessions is usually higher than the number of visitors.

Visitors: Visitors are the total number of people who access the website, regardless of how many times they visit.

Learn more about Intelligems' metric definitions .

Can I export the data from an Intelligems test?

Yes! We support data exports of orders and line item sales. See more information on what’s included in those exports and how to get them .

Can Intelligems send data to my data warehouse via API?

Yes! We integrate with a wide variety of data lakes and warehouses. This requires reaching out to us to setup

Does data from post-purchase upsells get counted in the analytics dashboard?

In most cases yes, the order will be updated with the upsell and we will count it. See more about order accounting . If you have any questions about this, with information about the app you're using for post-purchase upsells, and include an example Shopify order number if possible.

Note that we cannot track purchases that were created as draft orders.

How does Intelligems determine New vs Returning visitors?

We assign every visitor an Intelligems ID when they first visit your store (and Intelligems' is live on the site). If a visitor has already been assigned an ID when they start their session, they are considered returning. If Intelligems is assigning them an ID on that visit, they are new.

The experiments we have run using Intelligems resulted in uplifts, but we have not seen our performance improve in Shopify since implementing the changes that we tested. Why might that happen?

The short answer is that Intelligems tests are measuring incrementality. For example, the data may confirm that experience B converted better than experience A while the test was running, but there are still a number of exogenous factors that go into overall conversion rate and site performance.

For example, consider site performance for most industries in January. Many brands see lower conversion rates that time of year due due to post-holiday demand. If you were to run a test and find a statistically significant result, and then implement the change in January, you may see site performance decline on a week-over-week basis, but this is because of exogenous seasonal factors, not necessarily because the change had a different effect than what was measured in the test.

Similarly, it's possible that your ad campaigns are generating different types of customers who have fundamentally different likelihoods to convert. It still is incrementally better, but that natural conversion rate can vary quite a bit.

These are all great reasons to continually test your site! Frequent testing will help to solve for seasonal changes and increase confidence in test results.

How does Intelligems calculate metrics when customers purchase in different currencies?

In our analytics dashboard, we only use your store's default currency. For example if your store's default currency is in USD and a customer makes a purchase in EUR, Shopify converts this to USD, and Intelligems analytics reflects the USD figure.

What time zone is used in analytics?

Analytics in Intelligems are based on the timezone in your Shopify store's settings when you installed the app. If you would like to change the timezone, contact to our support team .

here
here
audience or page targeting
here
please send a few screenshots
here
here
here
contact our support team
here
here
here
here