Price Testing - Getting Started

What is Price Testing?

Intelligems takes the guesswork out of setting your product prices by allowing you to test prices in real time in order to find the “right” product prices to drive profit, revenue, and conversion.

Price tests are easy to build and customize: add multiple test groups with configurable traffic distribution rules, select which products to include in the test, and set test group prices.

Testing prices is available on Smart Pricing and Unlimited plans.

How does it work?

For all Shopify brands, Intelligems displays the correct price on the frontend by manipulating the DOM to show the correct price for each test group. This is possible once the Intelligems team has integrated your site and prices have been tagged. Intelligems displays the correct price in the cart and charges the correct amount at checkout using one of these two methods:

1. Using Shopify Cart Transform Functions. Intelligems will automatically set your prices to the highest prices in the test in Shopify when you start your test, and we will use a Shopify Cart Transform Function to dynamically adjust the price for any users in a group lower than the highest price in the test. This ensures that the shopper sees the same price in the cart and at checkout that they saw everywhere else on the site. This method is available for brands on any Shopify plan and is our primary method for price testing.

2. Using Duplicate Products. In certain cases, such as testing something more complex or if you offer subscriptions, Intelligems will swap in a duplicate product when a user adds to cart.

Deprecated: Checkout Scripts

As of August 2025, Shopify has deprecated the Script Editor app. Previously, some Shopify Plus stores used the checkout script as an integration method for price testing.

How can I get started?

There is a short integration required before you can begin a price test. Please book a demo with our team here so we can learn more about your store and get it integrated with Intelligems. Though we would only recommend it for teams with developers, you can do the integration yourself. Please see the appropriate guide here. If you are not sure which integration guide you should be following, please use the link above to book a time with our team.

Once the integration has been completed, see the guides below for more information on price testing:

Price Testing Integration GuidesHow to Set Up a Price TestPrice Test QA ChecklistStarting a Price TestEnding a Price TestTesting Prices with SubscriptionsMulti-Currency TestingPrice Testing FAQs