How to Set Up Brand Promise Badge Icons at Checkout

Steps to adding brand promises (shipping, returns, quality, warranty etc.) to Checkout using a Checkout Experience

Brand Promises Badge Icons Checkout Block

Launching a Brand Promises Badge Block is one of the most effective ways to build trust and confidence at checkout. It highlights your brand’s key value propositions like Free Shipping, Free Returns, and a Lifetime Warranty at the exact moment a shopper is deciding to buy.

Who is this for

This experience is designed for all visitors — it should display for 100% of checkout traffic. Every shopper benefits from seeing your core brand promises and trust signals, regardless of audience segment or channel.

What this Experience does

This experience adds a checkout block to your Shopify checkout page. Each badge features an icon, title, and subtitle, allowing you to communicate up to six key brand promises in a clean, visual layout.

This example includes:

• Free Shipping – Fast, reliable delivery

• Free Returns – 30-day return policy

• Lifetime Warranty – Quality guaranteed

When to use it

Create a Checkout Experience with your unique brand promises when you want to:

• Reinforce trust and brand credibility at checkout

• Ease buyer hesitation and reduce abandonment

• Communicate your policies clearly at the point of purchase

• Replace or supplement third-party “trust badge” apps with a native Intelligems solution

Pro Tip: A Checkout Experience can include multiple blocks. Combine a trust badge above your payment section with a social proof header or image block for maximum impact.

Why it matters

Checkout is the highest-intent stage of the customer journey. Small messages of reassurance can drive measurable conversion improvements by helping shoppers feel confident about their purchase and your brand.

How to Set Up This Checkout Experience in Intelligems

1. Go to Experiences > Checkout

2. Select Trust badge

3. Add a Checkout block name

4. Rename the Location ID to be descriptive

5. Add Heading text

6. Update each Badge (up to six badges per block)

   1. Choose an Icon or Image

   2. Add a Title and Subtitle

7. Configure the Block settings including Background, padding, border style, border thickness, and corner radius

8. Click Next

9. Click Complete checkout block setup

10. Add the block to your Checkout page in Shopify by clicking Complete Shopify setup

    1. In the Shopify Admin go to Settings > Checkout

    2. Under Configurations, click Customize to open the Checkout editor

    3. In the left panel, click Apps

    4. Navigate to Intelligems, click (+)

    5. Paste your block Location ID into the block settings

    6. Drag the block into the position at checkout

    7. Click Save in the top right in the Checkout editor

    8. Return to Intelligems app and click Save

11. At this point, you can make additional Experience modifications by clicking + Add modification

12. You can update the content, launch a different Theme or Template, and update styles or javascript

13. Add Targeting to choose which shoppers you want to see this checkout block. It will be set to all visitors by default.

14. Save your Experience

15. Preview your Checkout Experience on desktop and mobile

16. When everything looks good, Schedule Your Experience or Activate to go live

    1. You can select a Start time and Stop time when Scheduling

If you're on the Plus or Blue plan, you can test checkout blocks. Read more here.