How to Set Up a Price Test
Check out the video or steps below to learn how to set up a price test!
Step 1: Create a new test
Navigate to the 'A/B Tests' tab in the menu on the left-hand side of the Intelligems app. Once there, click 'Create a Test' above the experiments table. Select 'Pricing Test' and 'Create New Test.'
Step 2: Choose your products
Select which products you want to include in the test by checking the boxes to the left of each product.
A few tips and tricks:
You can select all products if you'd like to test your whole store, or all products matching the filters you have set up, by using the select all box at the top left-hand side of the table. Once you click the select all box, you will also need to click 'Select all 20+ products in your store'.
If you have subscription products, you may be missing the select all checkbox! Please reach out to support@intelligems.io for assistance with this.
Use the search bar at the top of the table if you are looking for a specific product!
The filter drop downs to the left of the table are helpful when looking for specific vendors, tags, product types, or statuses.
If you have 250+ Product Types, Vendors or Product Tags set up in Shopify, Shopify will not allow us to load them all. In this case, you can use the search bar in the Intelligems app to filter instead. For example, if you were looking for all products with the product tag 'Test', you would want to search for 'tag:Test'. For product type, you would use 'product_type:Test' and for vendor, you would use 'vendor:Test'. Please reach out to support@intelligems.io if you have any questions on this!
Once you have selected all necessary products, click 'Continue' in the bottom right corner.
Step 3: Enter the test details
Fill in the Test Name and Test Description for the experiment you are creating. This information is all internal - the more detail you include here the better! Tests can be live for several weeks, and your future self will thank you for including the details here.
You will also select what your primary goal is and the default view for your analytics - neither of these choices will impact what data is tracked or available to view, but will allow Intelligems to display analytics so that the most important information is surfaced first.
Step 4: Create your test groups
You can add new groups to include in the test by clicking on the β+β button. Name the groups for the experiment and use the slider to allocate what percentage of traffic will go to each group. Click βContinueβ when you are done.
The more groups you have, the longer it will take to get statistically significant results. Youβll need about 300 orders for each group in the test to detect a 10% change in conversion with 90% confidence.
Step 5: Set the test prices
There are three different options for filling in your prices:
There are two relevant fields for each entry:
Price: The price of the product; this is the price the user will actually be charged when they purchase the product in the given test group, before any discounts.
Compare Price: Also known as the 'compare at price', this price will be shown as a strikethrough. This field is optional and there is no need to populate the 'Compare Price Field' if you do not wish to show a strikethrough. Your theme must be configured to show strikethroughs in order for Intelligems to display one.
Step 6: Configure advanced settings
There are three advanced settings steps, all of which are optional to set up.
The first is Targeting. This tool allows you to apply specific conditions to certain site visitors.
You can set up currency and country targeting that allows you to limit your test to a single currency and/or a list of specific countries. This feature is defaulted to your store currency for price test.
You can use UTM parameters to customize your user experience under the Audience option.
You can filter traffic based on device type (i.e. mobile or desktop).
You can filter traffic based off of whether a visitor is new or returning.
You can learn more about targeting here!
The second advanced setting is enabling Google Analytics. Enabling this option will send all test data to your GA4 account.
The third is Find & Replace. This tool allows you to adjust site copy for site visitors based on their test group. Check out this article for more details on configuring this option.
Step 7: Save your test
Once you have completed all the steps, you will be able to save your test with the button in the bottom right.
Donβt worry, this wonβt set the test live yet and you can come back and edit if you need to make changes!
Step 8: QA your test
Now that you've created your price test, you can QA your test using this checklist! If you have not completed the integration yet, please see our integration guides here.
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