# Best Practices

Following best practices for A/B testing is crucial to ensure the reliability and validity of your results. Check out the articles below for best practices when it comes to designing your tests, and while your tests are running.

{% content-ref url="best-practices/test-design-best-practices" %}
[test-design-best-practices](https://docs.intelligems.io/getting-started/best-practices/test-design-best-practices)
{% endcontent-ref %}

{% content-ref url="best-practices/best-practices-during-a-test" %}
[best-practices-during-a-test](https://docs.intelligems.io/getting-started/best-practices/best-practices-during-a-test)
{% endcontent-ref %}