Intelligems Docs
  • Welcome to Intelligems
  • Getting Started
    • Getting Started
    • Adding Intelligems Script to your Theme
    • Updating the Intelligems Script
    • Common Use Cases
      • Price Test Common Use Cases
        • The Straddle
        • The Double Down
        • The Strikethrough
        • The Great Discount Debate
        • Savings Showdown: Volume Discount vs. Price Discount
      • Shipping Test Common Use Cases
        • The Flat Fee Face Off
        • The Threshold Trials
      • Content Test Common Use Cases
        • Landing Page Testing
        • Testing a Brand New Theme
        • Testing Different Imagery
        • Testing Cart Elements
        • Testing Announcement Bar Text
        • Navigation Menu
        • Testing Checkout Blocks
      • Offer Test Common Use Cases
        • The Volume Discount Duel
        • Gifting Games
    • Best Practices
      • 🧪Test Design Best Practices
      • ✅Best Practices During a Test
    • General FAQs
  • Price Testing
    • Price Testing - Getting Started
    • Price Testing Integration Guides
      • Integration Guide using Shopify Functions
        • Step 1: Add Intelligems JavaScript
        • Step 2: Tag product prices
        • Step 3: Update your cart
        • Step 4: QA your integration, and publish your changes
      • Integration Guide using Checkout Scripts
        • Step 1: Add Intelligems JavaScript
        • Step 2: Tag product prices
        • Step 3: Add the Checkout Script
        • Step 4: Update your cart
        • Step 5: QA your integration, and publish your changes
      • Integration Guide using Duplicate Products
        • Step 1: Add Intelligems JavaScript
        • Step 2: Tag product prices
        • Step 3: Hide duplicate products from collections pages
        • Step 4: Configure duplicate products
        • Step 5: QA your integration, and publish your changes
      • Troubleshooting
        • How to Add the data-product-id and/or data-variant-id Attribute to an Element
      • Replo Page Builder
    • How to Set Up a Price Test
    • Price Test QA Checklist
    • Starting a Price Test
    • Ending a Price Test
    • Testing Prices with Subscriptions
      • Testing Prices with Recharge 2.0 or Stay.Ai
      • How to Set Up a Price Test using Duplicate Products and Recharge Subscriptions
      • How to Set Up a Price Test using Duplicate Products and Skio Subscriptions
      • Managing Duplicate Products when Redirecting to Duplicate PDPs
    • Multi-Currency Testing
    • Price Testing FAQs
  • Shipping Testing
    • Shipping Testing - Getting Started
    • How to Set Up a Shipping Test
    • Shipping Test QA Checklist
    • Starting a Shipping Test
    • Ending a Shipping Test
    • Shipping Progress Bar Integration
    • Shipping Testing FAQs
  • Content Testing
    • Content Testing - Getting Started
      • How to Set Up a Split URL Test
      • How to Set Up an Onsite Edits Test
      • How to Set Up a Template Test
      • How to Set Up a Theme Test
      • How to Set Up a Test using our JavaScript API
    • Content Test QA Checklist
    • Ending a Theme Test
    • Content Testing FAQs
  • Personalizations
    • Personalizations - Getting Started
    • Personalization Modifications
      • Offer Modifications
      • Progress Bars
      • Offers: Integrating Widgets
      • Offers: Running a Large Number of Offer Personalizations with Shopify Functions
      • Theme Personalization Precautions
    • Targeting Personalizations
    • Targeting Modes for Personalizations
    • Previewing Personalizations
    • Testing Offer Personalizations
    • Offers Limits
    • Offer Combinations
    • Scheduling Personalizations
    • Rolling Out Tests
    • Personalizations FAQs
  • General Features
    • Targeting
      • Audience Targeting
      • Currency Targeting
      • Page Targeting
      • Mutually Exclusive Experiments
      • Targeting FAQs
    • Onsite Editor
    • Image Onsite Editor
    • CSS and JavaScript Injection
  • Analytics
    • Overview
      • How orders and sessions are attributed to experiments
      • Order and revenue accounting
      • How experiment targeting affects analytics
    • Analytics FAQs
    • Metric Definitions
      • Revenue
      • Conversion Funnel
      • Profit
      • Subscriptions
    • Filters
    • Statistical Significance
    • Timeseries
    • Custom Events
      • Overview
      • CSS Selectors
      • Scoping to specific pages
      • Custom Javascript Events
      • Testing Custom Events
      • Using custom events in experiment analytics
    • How to Add Profit to Intelligems Analytics
    • How to Add Product Groups to Intelligems Analytics
    • Tagging Orders by Test Group in Shopify
    • Exporting Data
    • Data Sharing
  • Performance Optimization
    • Site Performance
    • Optimizing Your Price-Test Integration
    • Anti-Flicker Modes
    • Edgemesh
  • Integrations
    • Google Analytics 4 Integration
    • Amplitude Integration
    • Heap Integration
    • Segment Integration
    • Heatmap Integrations
      • Integrating with Microsoft Clarity
      • Integrating with Heatmap.com
      • Integrating with HotJar
    • Navidium Testing
  • Developer Resources
    • Javascript API
      • User Object
      • Price Object
      • Campaigns Object
        • campaigns.getAll()
        • campaigns.getGWP(options)
        • campaigns.setHistoryStatus(params)
    • Intelligems Theme Snippets
    • Advanced Settings
    • Cart Permalinks
    • Targeting By Customer Parameters
    • Custom Add to Cart and Order Completed Events
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On this page
  • What are Personalizations?
  • What can you achieve with Personalizations?
  • How do you make and use a Personalization?
  • Next Steps

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  1. Personalizations

Personalizations - Getting Started

Personalizations allow you to custom tailor every visitor’s shopping experience with targeted offers, layouts, branding and copy - saving time and maximizing profits.

PreviousContent Testing FAQsNextPersonalization Modifications

Last updated 9 months ago

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What are Personalizations?

A Personalization is an experience that shows one or more site modifications to all visitors or a targeted audience, temporarily or permanently.

With a broad range of Modifications including URL redirects, text changes, offers and price changes, layout changes, javascript injections, and more, a Personalization can be used to completely overhaul your site or simply fine tune text and layouts.

How do Personalizations relate to Campaigns? Intelligems Campaigns have been upgraded to Personalizations. Personalizations offer the same discounts, targeting, and testing features of Campaigns, but go above and beyond allowing you to serve additional site changes to your visitors, target with more sophistication, and better analyze metrics.

What can you achieve with Personalizations?

While Intelligems’ testing tools allow you to pit experiences against each other to find which ones produce the best results, Personalizations allow you to act on those findings and show the right experience to the right shop visitors quickly, all without writing code.

With Personalizations you can:

  • Deploy, test, and target offers: Offer codeless promotions, volume discounts, and free gifts, displaying popups, progress bars, and other widgets. For example, you can offer a discount and modified copy to all returning visitors. To make informed decisions, you can also test offers against each other to determine which ones work best for a target audience before deploying them.

  • Quickly ship codeless edits: Immediately go live with changes without Shopify limitations or developer delays. For example, you could deploy a warning about delayed international shipping to everyone outside your country.

  • Maintain consistency from ads to Landing Pages: Send visitors to unique landing pages with personalized content and offers. For example, you can show a banner at the top of your PDP only to visitors arriving from an Instagram campaign by redirecting them to a different page, or swapping your Shopify page layout depending on the audience. You can do all of this without having to manage multiple links.

  • Personalize product discovery: Boost conversions by showing different collections for certain customers. For example, redirect athletes to a version of your home page that highlights sports-related products in your main collection.

  • Overhaul your site’s look and feel: Show a completely different Shopify theme with altered navigation for users in a different country.

  • Lower your prices: Show lower prices for one or more products during a special event or when overstocked.

  • (Coming soon) Take action on your test results: Quickly roll out winning variants to all visitors or specific customer segments.

How do you make and use a Personalization?

  • Step 1 - Initialize: There are two ways to make a Personalization.

    • Option 1: Go to the Personalizations page and click “New”.

    • Option 2 (coming soon): Go to one of your tests and use the “Roll out” button to Roll a winning test group into a Personalization. This will carry out many of the steps below automatically, saving you time.

  • Step 5 - Activate it: Once you’re ready, activate it. You can pause and resume as many times as you need, which is useful for recurring promotions.

You can also:

  • Track Stats: Check how many visitors saw each Personalization and which ones delivered the most orders and revenue.

  • Update: Edit a Personalization at any time to change its modifications, targeting, and more.

  • Combine: Stack Personalizations, allowing a visitor to be presented with more than one Personalization at the same time. For example, a visitor can be exposed to a “New visitors discount” Personalization while also seeing the homepage layout tweaks of the “Mobile users Optimization” Personalization.

  • Duplicate: When creating multiple similar Personalizations, you can save time by duplicating an existing one and editing it rather than starting from scratch. This is also a handy way to preview changes you want to make to an active Personalization without needing to turn it off.

  • Test Offers: One type of modification within a Personalization is an "Offer". An example of this may be a discount or free gift with purchase. Intelligems allows you to test Offers against each other to see which performs best.

Pricing: While you can create Personalizations without being on any Intelligems plan, you'll need to be on at least the Content Testing, Profit Optimization, or free trial plans to activate them.

Next Steps

See the guides below to delve deeper into Personalizations:

Before using Personalizations and most other Intelligems features, you will need to add the Intelligems script to your theme; . Once you've done that:

Step 2 - Modifications: Add one or more modifications based on your goal, whether it’s a simple text change or as complicated as a rebrand with interactive javascript elements. Click to read more about Modifications.

Step 3 - Targeting: Decide who should see the Personalization, if not all visitors to your site. Intelligems allows you to limit visitors to those that match robust rules, those coming in via a special link, and those shopping in a certain currency. You can also limit which site pages the modifications should appear on, if not all. Click to read more about Targeting.

Step 4 - Preview: Make sure everything looks and works as you’d expect before activating it. Click to read more about Previewing.

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Personalization Modifications
Targeting Personalizations
Previewing Personalizations
Testing Offer Personalizations
Personalizations FAQs