How to Set Up a Free Gift With Purchase Threshold Offer
Steps to launch a free gift with purchase threshold offer using an Offer Experience
Free Gift with Purchase Offer
You can use Offers to reward shoppers with a free gift once they cross a certain spend threshold. This is a powerful way to increase average order value (AOV), move inventory, and delight customers—without relying on deep discounting.
Example: Free gift on orders over $150, Free gift for an influencer audience, Free gift to VIPs Goal: Increase AOV with margin protection Who: All shoppers or targeted audience What: Free gift with purchase (low-cost, high-perceived value)
When: Evergreen or seasonal
Offer Type: Threshold-based free gift Amount: Gift with ~$8 COGS has a perceived value of $30–40
Experience
Timing: Evergreen or seasonal
Where:
PDP
Cart
Checkout
Emails
Display: Progress bar or unlock message
Activation: Automatic when the threshold is hit
Why it works: Free gifts feel like a bonus to shoppers. Even if the cost is low for you (and often less than a discount), the perceived value is high. This motivates customers to add more to their cart while protecting your margins.
How to Set Up This Offer in Intelligems
Go to Experiences > Offers
Select Free Gift as the offer type
Add an Offer name (internal) example: Free Gift on Orders over $150
Add a Discount name shoppers will see in cart and checkout, example: Free Gift!
Set your minimum purchase requirement
Choose Subtotal of items (example: $150)
Select which products are eligible
Defaults to all products
Narrow by Product Type, Vendor, Status, Collections, or individual SKUs
Decide if the free gift can combine with other Shopify discounts
Choose the gift item
Select down to the variant level (e.g., size, color)
Note: Customer variant selection is coming
Choose whether the gift should auto-add to cart or require manual add
Add a Progress Bar to show shoppers how close they are to unlocking the gift
Configure text, breakpoints, icons, and bar style to match your brand
Configure your component
Click Complete offer setup
Review your Offer on the Modifications page
Confirm the gift item, messaging, and progress bar are all set up correctly
(Optional) Click + Add modification to personalize the experience further
Swap banner images or PDP copy
Launch a dedicated homepage or PDP template with gift messaging throughout
Add Targeting to choose which shoppers you want to see this gift with purchase
Save your Offer
Preview your Offer on desktop and mobile
When everything looks good, Schedule Your Offer Experience or Activate to go live
Promote through email, SMS, and paid campaigns to maximize visibility
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