How to Set Up Seasonal Clearance Discount
Steps to launch a free gift with purchase threshold offer using an Offer Experience
Seasonal Clearance Extra 20% off Sale Collection
You can use Offers to power your end-of-season clearance sales. This is ideal when you need to move through remaining inventory quickly, whether that’s last sizes, discontinued SKUs, or seasonal products. With Intelligems, you can easily set up an extra discount on your Sale Collection, layer on tiered discounts, and pair it with urgency messaging to drive faster sell-through.
Examples: End-of-season extra 20% off, last-size markdowns
Goal: Inventory management
Who: Universal shoppers
What: Extra % off or tiered discount, applied to clearance items
When: Seasonal end dates, time-limited windows
Offer Type: Percentage off order (most common), or tiered volume discounts
Amount: 20–40% depending on stock urgency
Offer Experience:
Timing: Time-limited, tied to seasonal end dates
Where:
Clearance pages
Homepage banners
Cart and checkout
Email and SMS
Display: Urgency-driven messaging (countdowns, low-stock alerts)
Activation: Automatic, SKU-specific
Why it works: Customers expect deeper discounts during clearance sales. By making it time-bound and urgency-driven, you can quickly move through excess inventory and free up cash for new arrivals.
How to Set Up This Offer in Intelligems
Go to Experiences → Offers
Select Amount Off Order
Add an Offer name (internal), e.g., Extra 20% Off Sale Collection
Add a Discount name that customers will see in cart/checkout, e.g., Extra 20% Off
Select the discount value, example: Percentage off order, set to 20%
Leave minimum purchase requirements blank unless adding spend thresholds
Select the products/collections to apply the discount to
Choose your Sale Collection or End-of-Season Collection in Shopify
You can also tag specific clearance SKUs
Decide if this discount should combine with other Shopify discounts
Add components like Offer Messages or countdown timers to drive urgency
Review the setup in the Modifications page to confirm the collection and content changes
(Optional) Use + Add modification to personalize the clearance campaign
Swap in seasonal clearance imagery
Update PDP or homepage copy
Launch a dedicated clearance template
Add Targeting to choose which shoppers you want to see this extra 20% off discount
Save your Offer
Preview on desktop and mobile
Schedule start and stop times to align with your seasonal calendar, or activate immediately
Promote the clearance across emails, SMS, and paid campaigns to maximize awareness
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