How to Set Up a Free Shipping Threshold Offer

Steps to launch a free shipping threshold offer using an Offer Experience

Free Shipping Threshold Offer

You can use Offers to power Free Shipping promotions. This type of offer reduces friction for customers, increases conversion, and incentivizes higher spend when paired with a threshold.

Examples: Free standard shipping at $75+, Free expedited shipping at $150+

Goal: Conversion optimization + AOV increase

Who: Universal shoppers

What: Free shipping when spend threshold is met

When: Evergreen or seasonal

Offer Type: Free Shipping Threshold

Amount: $75 spend (adjustable to your margins and shipping costs)

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Offer Experience

• Timing: Evergreen or time-limited campaign

• Where:

  • Cart and checkout

  • Homepage banners

  • PDP shipping callouts

  • Emails

• Display: Progress bar or unlock message, shipping banners

• Activation: Automatic when spend threshold is met

Why it works: Free shipping reduces cart abandonment, meets customer expectations, and encourages larger baskets to unlock the perk.

How to Set Up This Offer in Intelligems

1. Go to Experiences → Offers

2. Select Free Shipping

3. Add an Offer name (internal), e.g., Free Shipping on orders over $75

4. Add a Discount name that customers will see in cart/checkout, e.g., Free shipping!

5. Set your minimum purchase requirements

   1. Choose Subtotal of items, and enter $75

6. Select how you want the free shipping to be powered

   1. By default, it's powered by Intelligems (recommended)

7. Select which ship-to countries you want this offer to apply to

8. Choose which shipping rates qualify

   1. We recommend matching the free shipping rate you have set up in Shopify example: Free Standard Shipping

9. Add components like Progress Bar to nudge customers toward the threshold

10. Click Continue to Component

11. Configure text, dynamic variables, colors, and style to match your brand

12. Click Next and then Complete Offer Setup

13. Review the setup in the Modifications page to confirm the collection and content changes

14. (Optional) Use + Add modification to personalize the clearance campaign

    1. Swap in seasonal clearance imagery

    2. Update PDP or homepage copy

    3. Launch a dedicated clearance template

15. Add Targeting to choose which shoppers you want to see this free shipping offer

16. Save your Offer

17. Preview on desktop and mobile

18. Schedule start and stop times to align with your seasonal calendar, or activate immediately

19. Promote the clearance across emails, SMS, and paid campaigns to maximize awareness