How to Set Up a Partner Offer (Influencer, Ambassador, Affiliate etc.)

Steps to launch a Partner offer using an Offer Experience

Influencer / Ambassador / Affiliate Offer

You can use Offers to power your influencer and partner programs by creating discounts for each partner combined with a unique onsite experience. This ensures consistency from exposure to landing on your site to conversion.

Examples: Influencer discount codes, affiliate discount codes, evergreen partnership discounts

Goal: Channel/partner acquisition and trackable ROI with a personalized experience

Who: Partner/Affiliate audiences

What: Exclusive discount via partner link or partner UTMs

When: Campaign-specific window or evergreen

Offer Type: Amount off order (most common)

Amount: 10–20% off your order is typically

Experience:

• Timing: Campaign-specific window or evergreen

• Where: Partner social campaigns, landing pages, UTM-tracked traffic

• Display: Partner-branded landing experiences or homepage experiences, Offer message component

• Activation: Link or UTM based

Why it works: Instead of relying on a generic PARTNER15 code, Intelligems lets you create personalized content-rich experiences for each partner. This builds authenticity, reduces code leakage to discount aggregators, and drives higher conversion.

How to Set Up This Offer in Intelligems

1. Go to Experiences > Offers

2. Select Amount off order

   1. This is the most common use case for influencer partnerships

3. Add an Offer name (internal name) like Influencer [Name] 15% Off

4. Add the Discount name which will be shown to shoppers in their cart and out checkout

5. Select discount value

   1. Choose Percentage off order to offer a discount amount on their order

6. Select which products you want this discount to be applied to. It will apply to all products by default if no products are selected.

   1. You can select products based on Product Type, Vendor, Status, Collections, and also search for individual products

We recommend setting up an Influencer collection in Shopify and then select that collection

1. Choose if you want this discount to combine with other Shopify discounts

2. Add components like Offer message to support the discount messaging

3. Configure your component

4. Click Complete offer setup

5. At this point, you can make additional modifications by clicking + Add modification

   1. Light-touch: swap a hero image and one line of copy using the Onsite Editor

   2. Heavy: launch a dedicated homepage or PDP template with partner imagery, messaging, and supporting creative

   3. Goal: create a consistent branded experience that aligns with the partner and improves conversion

6. Add Targeting to choose which shoppers you want to see this influencer Offer

   1. We recommend using the Custom tab and setting URL parameters if you're running a large influencer program with multiple campaigns

   2. You can also use the Link tab to create a custom link that the partner can share with their audience

7. Save your Offer

8. Preview your Offer on desktop and mobile

9. When everything looks good, Schedule Your Offer Experience or Activate to go live

   1. You can select a Start time and Stop time when scheduling

10. Repeat for each influencer or partner campaign

11. Track the impact in the Results tab to measure ROI and performance