Klaviyo

THIS INTEGRATION IS STILL IN DEVELOPMENT AND IS NOT AVAILABLE FOR PUBLIC USE

How to Use Klaviyo Segments to Target an Intelligems Test

What this does

Use a Klaviyo segment (like VIP customers) to control who sees a specific experience in Intelligems (for example, an offer).

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Prerequisites

• Intelligems installed on your store

• Klaviyo installed and set up

• At least one Klaviyo segment (e.g. “VIP”)

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Step 1: Connect Klaviyo to Intelligems

1. In Intelligems, go to Integrations

2. Find Klaviyo under Analytics

3. Click Sign in with Klaviyo

4. Log in if prompted

5. Approve permissions (profiles + segments)

6. Confirm Klaviyo shows as Active in the Intelligems integrations page.

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Step 2: Confirm Your Segment in Klaviyo

1. Open Klaviyo

2. Go to Lists & Segments

3. Confirm the segment you want to target (e.g. VIP) exists

4. (Optional) Send yourself an email so your profile is tagged with that segment

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Step 3: Apply the Segment to an Intelligems Audience

1. Open the Intelligems experience or test you want to target

2. Go to Targeting

3. Select Advanced (or Custom, but see note below)

4. Add a condition:

   • Klaviyo segment equals VIP

5. Save

Important: For A/B Tests, use Advanced, not Custom, if you want to avoid default assignment. Otherwise, users may get a default variation first and never switch when the segment is detected.

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Step 4: Verify It’s Working

1. Open the Klaviyo email you sent

2. Click the link to your store

3. Watch the URL — you should see a Klaviyo cookie parameter

4. The page may load the default first, then update

5. Confirm the correct experience appears (e.g. your personalized discount appears)

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Result

Users in the targeted Klaviyo segment see the intended IntelliGems variation automatically 🎯