Webhook Integration

Webhook Integration

Intelligems provides a powerful webhook system that allows you to send real-time data about experiments, user actions, and store events to external services. This enables you to build custom integrations, automate workflows, and connect Intelligems data with your existing tools and platforms.

Overview

Webhooks are HTTP POST requests that Intelligems sends to your specified endpoints when certain events occur. This allows you to:

  • Receive real-time notifications about experiment events

  • Integrate Intelligems data with external analytics platforms

  • Automate workflows based on A/B test results

  • Send alerts to team communication tools like Slack

  • Trigger custom business logic in your applications

Available Webhook Events

Intelligems supports webhooks for the following experience event types:

Experience Events

  • Create Experience: Triggered when a new A/B test or experiment is created

  • Start Experience: Triggered when an experiment goes live

  • Pause Experience: Triggered when an experiment is paused

  • End Experience: Triggered when an experiment is stopped or completed

  • Update Experience: Triggered when experiment settings are modified

  • Delete Experience: Triggered when an experiment is deleted

Setting Up Webhooks

1. Configure Webhook Endpoints

To set up webhooks in Intelligems:

  1. Navigate to Settings in your Intelligems dashboard

  2. Enter your webhook endpoint URL

  3. Select the events you want to receive

  4. Click Add Webhook in the Webhooks section

  5. Configure any authentication headers within your consuming application, if required

  6. Test the webhook connection

2. Webhook Security (Optional)

Intelligems signs all webhook payloads with a secret key to ensure authenticity:

// Verify webhook signature (Node.js example)
const crypto = require('crypto');

function verifyWebhookSignature(payload, signature, secret) {
  const expectedSignature = crypto
    .createHmac('sha256', secret)
    .update(payload)
    .digest('hex');

  return crypto.timingSafeEqual(
    Buffer.from(signature),
    Buffer.from(expectedSignature)
  );
}

3. Handling Webhook Retries

Intelligems will retry failed webhook deliveries:

  • Success Criteria: HTTP status codes 200-299

  • Timeout: 10 seconds per request

  • Maximum Retries: 5 attempts

Example: Zapier to Slack Integration

This step-by-step example shows how to use Zapier to send Slack alerts when experiments reach statistical significance.

Step 1: Create a Zapier Webhook

  1. Log into your Zapier account

  2. Click Create Zap

  3. Search for and select Webhooks by Zapier as the trigger app

  4. Choose Catch Hook as the trigger event

  5. Copy the webhook URL provided by Zapier

Step 2: Configure Intelligems Webhook

  1. In your Intelligems dashboard, go to Settings > Integrations

  2. Click Add Webhook

  3. Paste the Zapier webhook URL

  4. Select the Start Experience event (or any other experience event you want to track)

  5. Save the configuration

Step 3: Set Up Slack Action in Zapier

  1. In your Zapier workflow, click Continue after setting up the webhook trigger

  2. Search for and select Slack as the action app

  3. Choose Send Channel Message as the action event

  4. Connect your Slack account if not already connected

  5. Configure the Slack message:

    • Channel: Select your desired Slack channel (e.g., #marketing-alerts)

    • Message Text: Use dynamic fields from the webhook payload:

Step 4: Test the Integration

  1. In Zapier, click Test & Continue to test the Slack message

  2. Create a test experiment in Intelligems or trigger a test webhook

  3. Verify that the Slack message appears in your chosen channel

  4. Turn on your Zap to make it live

Additional Integration Examples

Google Sheets Integration

Track experiment results in a Google Sheet:

  1. Use Google Sheets as the Zapier action app

  2. Choose Create Spreadsheet Row as the action

  3. Map webhook fields to spreadsheet columns:

    • Column A: Experience Name

    • Column B: Action Type

    • Column C: Experience Type

    • Column D: Timestamp

    • Column E: Experience ID

    • Column F: Triggered By Email

Email Notifications

Send email alerts to your team:

  1. Use Email by Zapier as the action app

  2. Configure recipient email addresses

  3. Create email templates with experience data

  4. Set up different email templates for different action types

Custom API Integration

Send data to your own API endpoint:

  1. Use Webhooks by Zapier as the action app

  2. Choose POST as the action event

  3. Configure your API endpoint URL

  4. Map webhook payload data to your API format

  5. Add authentication headers if required

Best Practices

1. Webhook Endpoint Design

  • Respond Quickly: Return HTTP 200 status within 10 seconds

  • Validate Signatures: Always verify webhook authenticity

  • Log Events: Keep records of received webhooks for debugging

2. Error Handling

// Example webhook handler with proper error handling
app.post('/webhook/intelligems', (req, res) => {
  try {
    // Verify signature
    if (!verifyWebhookSignature(req.body, req.headers['X-Intelligems-Signature'], secret)) {
      return res.status(401).send('Invalid signature');
    }

    // Process webhook
    processWebhookEvent(req.body);

    // Respond quickly
    res.status(200).send('OK');
  } catch (error) {
    console.error('Webhook processing error:', error);
    res.status(500).send('Internal server error');
  }
});

3. Monitoring and Debugging

  • Test webhooks thoroughly before going live

Troubleshooting

Common Issues

Webhook Not Receiving Data

  • Verify the endpoint URL is correct and accessible

  • Check that your server responds with HTTP 200

  • Ensure firewall settings allow incoming requests

  • Verify the webhook is enabled for the correct events

Authentication Failures

  • Confirm webhook signature verification is implemented correctly

  • Check that the secret key matches your configuration

  • Verify timestamp tolerance in signature validation

Zapier Integration Issues

  • Ensure the Zapier webhook URL is correctly configured in Intelligems

  • Check that your Zap is turned on and active

  • Verify field mappings in your Zapier action steps

  • Test the integration with sample data

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